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| Rosado Júnior,Adriano Garcia; Lobato,José Fernando Piva; Echeveste,Márcia; Gerber,Adriano Schaun; Yang,Samanta; Rossini,Karina. |
| The objective of this study is to identify demands of customers of a sire-producing company in Rio Grande do Sul, Brazil, by using a methodology adapted from quality function deployment tool. The adaptation consisted on the fact that matrices are treated in an unified manner among product and services due to the high perception of inter-relationship among these business components. The results evidenced that clients priorize traits related to the product, especially genetic value of the bulls. Service items were also highlighted, and they may be presented as an opportunity of differentiation among suppliers. Customer profile influenced priority order inasmuch as farmers with no technical services prioritized performance traits over genetic traits, opposing... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Agribusiness; Genetics characteristics; Quality demand. |
| Ano: 2011 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982011000100029 |
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