| Biocoop is a network of organic shops which today gathers 345 shops in France in early 2014 (190 in 2000) and represents about 15% of the organic market in 2012 (versus 2,5% for its main competitor, La Vie Claire, and 47% for the big retailers all together). Right from its beginning, Biocoop chose to put forward its basic values (equity, cooperation, respect of strong social and ecological criteria, transparency and traceability, consumers’ sensitization) through a formal charter and a guideline. This guideline is composed of 4 conventions (retailing, management, social and ecological conventions). Biocoop’s governance has always involved the producers and the employees. Despite this, in the late 1990s and 2000s, Biocoop’s strong and fast growth led to a... |
