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| Rowles, Kristin. |
| Hard cider and apple wine offer new value-added marketing opportunities to the apple industry. Both products are situated in rapidly growing categories of the beverage industry. The development of effective marketing strategies for these products requires an understanding of the forces driving competition in these markets. This paper provides background information to support competitive analysis and strategy development. Development of these markets will be positive for the apple industry, but the effect is likely to be limited in volume. This paper is issued as a part of a larger project focused on the processing apple industry. The purpose of the paper is to provide apple growers and processors with preliminary information on the markets for hard cider... |
| Tipo: Working Paper |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/121147 |
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| Rowles, Kristin. |
| Apple juice and cider experienced rapid market growth in the U.S. during the past few decades, but now a mature market is established. The industry faces economic pressures created by the globalization of the market, and growers and processors across the industry are trying to adapt to new market conditions. The development of effective competitive strategies for this industry requires an understanding of industry trends, market conditions, consumer preferences, and the forces driving competition in the industry. The purpose of this paper is to provide apple growers and processors with information on the markets for apple juice and cider to support the analysis of marketing opportunities and the development of effective competitive strategies. This paper... |
| Tipo: Working Paper |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/121124 |
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| Rowles, Kristin. |
| Apple processors are an important link in the marketing chain from apple growers to consumers, and their perspective is critical in understanding the industry’s situation and projecting the industry’s future. This paper reports the results of a survey of Northeastern U.S. apple processors. The survey was conducted to provide a snapshot of current strategic issues in the industry, to assess the industry’s strengths and weaknesses, to identify opportunities and threats, to forecast future trends, and to provide background data for additional research in this industry. The survey results provide an overview of trends, issues, and processor perspectives in the Northeastern apple processing industry. The outlook of many processors for future of the industry is... |
| Tipo: Working Paper |
Palavras-chave: Agribusiness; Crop Production/Industries. |
| Ano: 2001 |
URL: http://purl.umn.edu/121125 |
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