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| Runge, Silke; Cornehl, Michaela; Häring, Anna Maria. |
| Similar to the trend in the German organic food industry as a whole, development on the Berlin organic market is currently very dynamic. As a result, many organic supermarkets and chains are moving to Berlin, creating a major challenge for small Berlin organic shops in particular. We examined the current competitive situation on the natural foods retail market on the basis of a market analysis and interviews with experts. Potential measures for improving the competitive positioning of smaller organic shops were identified. Although to date not many smaller organic shops have been driven from the market, experts and market players expect the structure of the market to change to the detriment of organic shops because organic supermarkets have better... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2008 |
URL: http://orgprints.org/12005/1/Runge_12005_ed.doc |
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