This paper explores the extent and nature of anchoring and shift effects in a double-bounded contingent valuation of recreational fishing in Tasmania’s inshore saltwater fishery. In particular we model the situation where respondents, when answering the second valuation question, evaluate the bid amount partly with reference to the size of the first bid amount. The estimates of the coefficients and mean WTP for a day of fishing are compared across different contingent valuation models, including a single-bounded model, a conventional double-bounded model and models that control anchoring and exogenous shift effects in both homogeneous and heterogeneous forms. Overall we find consistent evidence of anchoring, but mixed evidence of a shift effect. Results... |