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| Canavari, Maurizio; Nocella, Giuseppe; Scarpa, Riccardo. |
| Income growth in highly industrialised countries has resulted in consumer choice of foodstuffs no longer being primarily influenced by basic factors such as price and organoleptic features. From this perspective, the present study sets out to evaluate how and to what extent consumer choice is influenced by the possible negative effects on health and environment caused by the consumption of fruit containing deposits of pesticides and chemical products. The study describes the results of a survey which explores and estimates consumer willingness to pay in two forms: a yearly contribution for the abolition of the use of pesticides on fruit, and a premium price for organically grown apples guaranteed by a certified label. The same questionnaire was... |
| Tipo: Journal paper |
Palavras-chave: Consumer issues. |
| Ano: 2005 |
URL: http://orgprints.org/10916/1/J038v11n03_07FrontPage.pdf |
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