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Sensory Experiences and Expectations of Organic Food. Results of Focus Group Discussions Organic Eprints
Stolz, Hanna; Jahrl, Ingrid; Baumgart, Lukas; Schneider, Flurina.
This executive summary describes the main objectives and findings from a qualitative survey on consumers’ sensory experiences, expectations and preferences with respect to organic food. The survey was conducted in the frame of the European Commission funded project ECROPOLIS in 2009 in Germany (DE), France (FR), Italy (IT), Netherlands (NL), Poland (PL) and Switzerland (CH). The objectives of this research were to explore: - the range of experiences, expectations and preferences for specific sensory properties of organic food. - words that are used by consumers to differentiate the taste of organic products amongst themselves and compared to conventional ones. - symbolic’ meanings and images which participants relate to sensory characteristics of...
Tipo: Report Palavras-chave: Food security; Food quality and human health Consumer issues.
Ano: 2010 URL: http://orgprints.org/20233/1/deliverable_4_2_consumer_research.pdf
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How can consumer trust in organic products be enhanced? Organic Eprints
Schneider, Flurina; Stolze, Matthias; Kriege-Steffen, Astrid; Lohscheidt, Julia; Boland, Hermann.
The study presented explores consumer trust in organic food and the effectiveness of enhancing consumer trust by communication strategies on traceability. The research is based on the general finding that trust is one of the most crucial aspects when consumer decide whether to buy or not to buy organic products. However, there are hardly any empirical works which analyse in detail consumer trust in organic food and the ways it can be enhanced. First, based on a quantitative inquiry of 600 persons in Germany the study presented investigates consumer trust in the different actors involved in the organic supply chain (farmers, processors, traders, labels), in distinct attributed qualities such as benefits for health, ecology and animal welfare as well as the...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade; Farming Systems; Consumer issues; Produce chain management.
Ano: 2009 URL: http://orgprints.org/15956/1/Schneider_Fullpaper_Eursafe2009_final.pdf
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Wie lässt sich das Vertrauen der Konsumenten in Bio-Lebensmittel erhöhen? Organic Eprints
Stolz, Hanna; Stolze, Matthias; Schneider, Flurina; Hermanowski, Robert; Baumgart, Lukas; Morgner, Marion; Kriege-Steffen, Astrid; Boland, Hermann.
Trust is seen as one of the most crucial aspects when consumers decide whether or not to buy organic products. Our research investigates consumer trust in organic food and the effectiveness of enhancing consumer trust by communication strategies on traceability in a quantitative survey of 900 consumers in Germany. The survey focuses on consumer trust in the different actors involved in the organic supply chain as well as on criteria for assessing trustworthiness of organic products. The data analysis includes descriptive statistics and correlation analysis as well as multivariate analysis to identify distinct consumer segments with respect to specific trust characteristics and organic food consumption frequency. The results shall contribute to develop...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2011 URL: http://orgprints.org/17612/2/Stolz_17612.pdf
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Ethische Werte als Verkaufsargumente Organic Eprints
Schneider, Flurina.
Viele Biobetriebe engagieren sich im ökologischen, sozialen oder kulturellen Bereich in einer Weise, die weit über die Anforderungen der Biorichtlinien hinausgeht. Für solche Betriebe kann es erfolgversprechend sein, ihre Zusatzleistungen in der Kommunikation gegenüber den Konsumentinnen und Konsumenten hervorzuheben. Ein internationales Forschungsprojekt, in dem das FiBL mitarbeitet, geht deshalb der Frage nach, wie ethische Werte im Biolandbau besser kommuniziert werden können.
Tipo: Journal paper Palavras-chave: Education; Extension and communication Social aspects.
Ano: 2009 URL: http://orgprints.org/15955/1/bioaktuell_final.pdf
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Einflussfaktoren auf Soziale und Gesellschaftliche Lernprozesse im Wissenssystem Biolandbau Organic Eprints
Rutz, Dominik; Rist, Stephan; Schneider, Flurina.
Improved organic farming methods that enable more sustainable use of natural resources are numerous and are applied in almost every region of this planet. However, when it comes to spreading and adapting these methods to specific ecological and socio-economic contexts, we know only little about what factors influence the learning processes involved. This study aims at a thorough assessment of factors that are enabling or hindering knowledge co-production in organic farming in general and of sustainable rice farming in particular. Following a qualitative multilevel analysis, special emphasis is placed on understanding how the socio-economic, cultural and ecological context is constituted (macro-level), how key stakeholder groups collaborate and enhance...
Tipo: Conference paper, poster, etc. Palavras-chave: "Organics" in general; Farming Systems; Networks and ownership; Knowledge management.
Ano: 2011 URL: http://orgprints.org/17736/3/Rutz_17736.pdf
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