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| van Voorthuizen, Hilde; Cho, Sung-Yeol; Schotzko, R. Thomas; Mittelhammer, Ronald C.. |
| Increasing volumes of apple juice concentrate imports from China into the U.S. began in the mid 90s as a result of low Chinese prices. In 1999, the U.S. Apple Association launched a complaint with the US International Trade Commission (USITC) regarding the Chinese price strategy. During the course of investigation, the U.S. Apple Association requested that the Department of Agricultural Economics at Washington State University analyze the impact on the total value of juice apples utilized in Washington during the span of the USITC investigation. To determine the magnitude of the effect of the USITC investigation, not only on finished apple juice prices but also on the Washington raw product price, an inverse demand for finished product and an input... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; International Relations/Trade. |
| Ano: 2001 |
URL: http://purl.umn.edu/26519 |
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| van Voorthuizen, Hilde; Schotzko, R. Thomas; Mittelhammer, Ronald C.. |
| This paper develops a monthly domestic demand and supply equilibrium model for Washington apples that can be used to assess the effectiveness of price and non-price promotional activities. The econometric methodology employed takes into account market differences across the U.S. and is based on data pertaining to individual retail stores located throughout the U.S. The period of analysis is from September 1990 through August 2000 on a regional basis. A unique feature of the model is its explicit allowance for multiplier effects to exist between the level of print media (newspaper ad and flyers) expenditures provided by the Washington State Apple Commission (WAC) in support of apple demand and supplementary funds provided by retailers in support of apple... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Price and non price promotion; Trade and non trade activities; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/19637 |
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| van Voorthuizen, Hilde; Schotzko, R. Thomas; Mittelhammer, Ronald C.. |
| This paper reports the results of a case study analyzing the impacts of promotion and advertising conducted by the Washington Apple Commission (WAC) using both single- and multi-equation systems. The analyses are compared in terms of the comparability and coherency of results and in terms of the types of information that can be generated by the multi-equation model but not by the single-equation model. Due to the availability of detailed data from the WAC, the multi-equation system incorporates measures of actual lines of print media within an explicit model of print media as well as a measure of the multiplier effect associated with WAC promotion expenditures relative to the overall (retail-matched) level of print media. This information cannot be... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/27943 |
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| Schotzko, R. Thomas; Hinson, Roger A.. |
| The objective of supply chain management (SCM) is to remove time and cost from supply chains, improving profitability and/or competitiveness. It is possible through conceptual advances, utilization of computer hardware and software, and other advances in electronic technology. Business literature is used to define the concept. Most applications and benefits have resulted from alliances between large retailers and large packaged goods vendors. Specific applications of SCM in the produce industry, with emphasis on factors such as perishability and production variability, are discussed. Firm-size implications are important. While small and mid-sized growers may find the cost to be high, the innovation of logistics provided by outside suppliers is an... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2000 |
URL: http://purl.umn.edu/27752 |
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| Wilmot, Erin; Chouinard, Hayley H.; Yoder, Jonathan K.; Schotzko, R. Thomas. |
| The Washington Apple Commission (WAC) generically promoted apples for the Washington state industry from 1937 until 2003. This paper provides an analysis of the effects on demand attributable to these activities. Demand movement associated with promotion tends to be positive, though the results are mixed. Overall, WAC promotion increased growers’ total revenue by approximately $53.4 million for 2002. The estimated average return to advertising topped $8.7 per dollar of advertising. Continuing selected promotional activities could increase revenue for growers if these activities could be carried out by voluntary, coordinated efforts. |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/55974 |
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