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| Goddard, Ellen W.; Schram, Craig; Huang, Wenzhao; Yang, Jun; Drescher, Larissa S.. |
| Livestock industries are significantly affected by changes in consumer behaviour. In order to add value to meat and livestock production, many firms and farms are supporting the development of new products – these products can differ by credence attribute, by degree of processing and by marketing strategies. The literature suggests that one of the most important determinants of success in product innovation is an understanding of the market the product is introduced into. In this report consumer preferences for meat products, by animal species including minor meats, and by type of processing are examined. Responses to economic variables such as price, advertising and income are identified as are responses to food safety and meat related health issues.... |
| Tipo: Report |
Palavras-chave: Meat; Consumer behavior; Value-added; Strategic behaviour; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing; D12; Q18. |
| Ano: 2010 |
URL: http://purl.umn.edu/107191 |
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