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Dynamic Industry Structure and Benefit Pass Through Rates from Generic Advertising AgEcon
Shank, Benjamin; Goddard, Ellen W.; Freebairn, John W.; Griffith, Garry R..
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2004 URL: http://purl.umn.edu/59706
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Pricing Games in Poultry Markets: The Cases of Eggs in Australia and Chicken in Canada AgEcon
Shank, Benjamin; Goddard, Ellen W.; Freebairn, John W.; Griffith, Garry R..
Given the increasing concentration in numerous markets recent interest in market structure and performance has grown dramatically. The empirical research revolves around theories of industrial organization and non-cooperative game theory. Research in this area uses participant strategic action not only to define market structure but also participant conduct. In the Australian egg market and Canadian fresh chicken market we reject the more competitive assumption of Bertrand-Nash behavior in favor of Stackelberg/leader-follower relationships. In Australia Pace Farms emerges as the industry leader while in Canada generic product overwhelmingly controls the market.
Tipo: Conference Paper or Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods.
Ano: 2004 URL: http://purl.umn.edu/59707
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Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and Advertising AgEcon
Goddard, Ellen W.; Shank, Benjamin; Panter, Chris; Nilsson, Tomas K.H.; Cash, Sean B..
The Canadian chicken industry has operated under supply management since the mid-1970s. Canadian consumer preferences for chicken have grown dramatically since then possibly in response to concerns about health and the levels of fat and cholesterol in red meats. However Canadian consumers are also looking for convenience with their food purchases. Canadians are buying their chicken in frozen further processed forms, fresh by cut without skin and bone and in a variety of other different ways reflecting their unique willingness to pay for various attributes. There is also an increasing trend for retailers and processors to brand the fresh chicken product sold through grocery stores (for example, Maple Leaf Prime). The preferences Canadian consumer have for...
Tipo: Report Palavras-chave: Consumer behaviour; Chicken consumption; Differentiated products; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q11; Q18.
Ano: 2007 URL: http://purl.umn.edu/52088
Registros recuperados: 3
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