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| Silva, Andres; Nayga, Rodolfo M., Jr.; Campbell, Benjamin L.; Park, John L.. |
| We assess the reduction of hypothetical bias in consumers’ willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk treatments, our results indicate that the hypothetical WTP values are higher than the nonhypothetical values, but the hypothetical with cheap talk values are not significantly different from non-hypothetical estimates. |
| Tipo: Journal Article |
Palavras-chave: BDM; Cheap talk; Field experiment; Hypothetical bias; Willingness-to-pay; Research Methods/ Statistical Methods. |
| Ano: 2011 |
URL: http://purl.umn.edu/117168 |
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| Silva, Andres; Garcia, Marian; Bailey, Alastair. |
| The United Kingdom (UK) has one of the highest obesity levels in the world (Mazzocchi et al., 2009). As indicated by the National Health Service (2010), 25% of adults and 17% of children are obese in the UK. This last statistic represents an increase of four points in comparison to 1995. The Government Office for Science (2010) estimated that by 2050, half of the UK population would be obese, with a consequent direct annual cost of £10 billion and an indirect annual cost of £50 billion at today’s prices. This research aims to contribute to the debate on how health-related information impacts household food expenditure and whether this impact varies across income groups and household composition. This study specifically measures the impact of child obesity... |
| Tipo: Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2012 |
URL: http://purl.umn.edu/123526 |
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| Nayga, Rodolfo M., Jr.; Shaw, W. Douglass; Silva, Andres. |
| We examine how people might evaluate a product with novel attribute, given various kinds of risk information. Using a product with healthful benefits, we assess subjects' willingness to pay given various kinds of health risk information conveying reduced health risks, life tradeoffs, and ambiguity. Four treatments in separate non-hypothetical experimental auctions are used to elicit willingness to pay values. Results suggest that willingness to pay vary across the groups that receive differing risk information. Specifically, willingness to pay was higher for the group that was given clear risk information and questions related to life tradeoffs than for the group given ambiguous risk information. Willingness to pay was lowest for the group that was... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Risk and Uncertainty. |
| Ano: 2006 |
URL: http://purl.umn.edu/21429 |
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