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| Silveira, Ana Carla Prado da; Sousa, Magno de; Pereira, Rosemary Gualberto F.A.. |
| Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Satisfação do consumidor; Consumidores de café; Marketing; Satisfaction; Consumer; Consumer/Household Economics; Resource /Energy Economics and Policy. |
| Ano: 2002 |
URL: http://purl.umn.edu/101917 |
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| Silveira, Ana Carla Prado da; Sousa, Magno de; Pereira, Rosemary Gualberto F.A.. |
| Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Satisfaction; Consumer.; Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/45267 |
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