| Focus groups were held with four pastoral sectors (sheep, dairy, deer, and beef) to investigate intensification strategies available to each sector. Focus groups first identified drivers of intensification in their sector, then identified the strategies they perceived as available, and evaluated the identified strategies in terms of favourability. For a researcher selected intensification strategy in each pastoral sector, benefits, barriers and solutions, and the relationship between farmer goals and the selected strategy was examined. The three main drivers of intensification in the sheep industry were profit, higher land values and return on capital. The researcher chosen strategy, high fecundity sheep, was viewed by the focus group as having benefits of... |
