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MARKETING IMPLICATIONS FROM THE NATIONAL CONSUMER BEEF STUDY AgEcon
Branson, Robert E.; Cross, H. Russell; Savell, Jeff W.; Smith, Gary C.; Edwards, Richard A..
Increased consumer health concerns over ingestion of animal fats have spawned consumer research regarding effects of different degrees of leanness (marbling levels) on consumer demand. Previous research is reviewed and a recent multi-city consumer panel test is reported. Implications of the multi-city results are discussed from the viewpoint of applicability of normative consumer behavior demand theory, and implications of the findings for beef marketing structure and strategies. Suggestions for consumer panel research designs are also implied. Expert laboratory, consumer laboratory, and household panels were employed.
Tipo: Journal Article Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 1986 URL: http://purl.umn.edu/32544
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Lessons from the Canadian Cattle Industry for Developing the National Animal Identification System AgEcon
Murphy, Ryan G.L.; Pendell, Dustin L.; Smith, Gary C..
The primary focus of animal identification programs, which are rapidly developing throughout the world, is to effectively respond to animal health emergencies that have the potential to cause devastating consequences to animal and public health. Additional benefits of an animal identification program include maintaining or expanding international trade, increased consumer confidence, and improved supply chain management. The primary objective of this paper is to provide a series of recommendations for the U.S. to consider as it continues to develop the National Animal Identification System. The secondary objective is to explain how some progressive operations, spanning all sectors of the live cattle and beef industry supply chain complex in Canada, have...
Tipo: Journal Article Palavras-chave: Animal Identification; Canadian Cattle Identification Agency; National Animal Identification System; Research and Development/Tech Change/Emerging Technologies; Q10; Q16.
Ano: 2009 URL: http://purl.umn.edu/53748
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