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Registros recuperados: 43 | |
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Bolten, Jan; Kennerknecht, Raphael; Spiller, Achim; Zuhlsdorf, Anke. |
Der Beitrag analysiert den Einfluss der Kundenzufriedenheit auf den ökonomischen Erfolg im Naturkostfachhandel. Auf Basis einer Befragung von 885 Kunden und der Analyse der Betriebskennzahlen von 11 Naturkostfachgeschäften zeigt sich, dass die Kundenzufriedenheit ein relevanter Erfolgsfaktor für den Lebensmittelfachhandel ist. In Erweiterung der in der bisherigen Forschungspraxis üblichen isolierten Betrachtung von Kunden- und Betriebsdaten erlaubt deren parallele Erhebung Hinweise auf die tatsächliche Erfolgswirkung. In einer Regression erklären Unterschiede in der Gesamtzufriedenheit rund 45 % der Varianz des ökonomischen Erfolgs der Geschäfte. In einer weiteren Analyse konnten die wichtigsten Einflussfaktoren auf die Kundenzufriedenheit herausgearbeitet... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Kundenzufriedenheit; Erfolgsfaktoren; Regressionsanalyse; Consumer/Household Economics. |
Ano: 2006 |
URL: http://purl.umn.edu/14952 |
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Spiller, Achim; Voss, Julian. |
The pressure of change within agriculture confronts farmers with regularly upcoming and new challenges: the structural changes as well as technical, economical and ecological improvements increase the requirements for the farm managers knowledge. Thus, being successful in profession and business is not only a matter of qualified and fundamental professional knowledge but also of the constant participation in vocational trainings (N.N. 2006). Therefore the trend of lifelong learning, being already realised and traced in other fields of economic, has now also become a must in the business of agriculture (KRUSE 2003). |
Tipo: Conference Paper or Presentation |
Palavras-chave: Teaching/Communication/Extension/Profession. |
Ano: 2007 |
URL: http://purl.umn.edu/7876 |
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Schulze, Holger; Albersmeier, Friederike; Gawron, Jana-Christina; Spiller, Achim; Theuvsen, Ludwig. |
Due to the growing demands of customers and several food crises, quality assurance schemes have become increasingly popular in agribusiness. With this trend in mind, it seems worthwhile to take a closer look at the satisfaction of participating European companies. The study focuses on the IFS, which has gained much relevance in the food industry. A questionnaire concerned with perceptions of the advantages and disadvantages of the IFS was answered by 389 companies. The results indicate that the overall evaluation of the IFS is primarily affected by the perceived usefulness of the catalogue of requirements and its evaluation. Furthermore, a cluster analysis was conducted and three clusters were identified, representing heterogeneous evaluations of the IFS. |
Tipo: Journal Article |
Palavras-chave: Evaluation; Quality assurance systems; International Food Standard; Agribusiness; Agribusiness; Food Consumption/Nutrition/Food Safety; Q10; Q13; Q18. |
Ano: 2008 |
URL: http://purl.umn.edu/53727 |
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Spiller, Achim. |
Price premiums are recognized as a central barrier for the diffusion of organic food. On average, the consumer has to pay about 50 % more for organic food than for comparable products. This is also true for large retailers although considerable economies of scale could be expected. Against this background the following article analyzes pricing strategies of supermarkets. It appears evident that higher prices of organic food reflect higher costs of production and lower output, but primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the market are low; price reductions and bargain sales are avoided by competitors. If the premium prices are compared with the results of market research, a... |
Tipo: Journal Article |
Palavras-chave: Organic food; Marketing; Price policy; Neoinstitutional organization theory; Agribusiness; Institutional and Behavioral Economics; Marketing. |
Ano: 2001 |
URL: http://purl.umn.edu/99000 |
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Schulze, Holger; Spiller, Achim. |
In den zurückliegenden Jahren haben Zertifizierungsstandards im Agribusiness zunehmend an Relevanz gewonnen. Wesentliche Teile der Wertschöpfungskette sind bereits nach Standards wie QS, IFS oder EurepGap zertifiziert. In der Forschung ist bisher wenig untersucht, ob diese Ansätze tatsächlich eine hohe Kontrollqualität sicherstellen. Der vorliegende Beitrag beruht auf einer Auswertung der Datenbank der QS Qualität und Sicherheit GmbH mit mehr als 72.000 involvierten Betrieben und versucht, erste empirisch gehaltvolle Hypothesen zum Zusammenhang zwischen Prüfungsqualität und institutionellem Framing der Zertifizierung abzuleiten. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
Ano: 2006 |
URL: http://purl.umn.edu/14957 |
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Bahlmann, Jan; Schulze, Birgit; Spiller, Achim. |
Die Koordination arbeitsteiliger Prozesse in der Wertschopfungskette kann marktlich, vertraglich oder durch vertikale Integration vollzogen werden. Im Rahmen des Markt-Hierarchie-Paradigmas der Transaktionskostentheorie ist diese Entscheidung zwischen verschiedenen Formen der contractual governance vielfach diskutiert und empirisch analysiert worden. Der vorliegende Beitrag rückt die Steuerung der Supply Chain durch Vertrauensaufbau und damit Fragen der relational governance in den Vordergrund. In einer empirischen Studie wurden 357 Schweinemaster zu ihrem Vertrauen in die abnehmenden Schlachtunternehmen befragt. Es zeigten sich deutliche Abweichungen hinsichtlich der verschiedenen Abnehmer. Überraschend ist auch, dass sich die Determinanten des... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Industrial Organization. |
Ano: 2006 |
URL: http://purl.umn.edu/14971 |
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Staack, Tosten; Schramm, Matthias; Spiller, Achim. |
The Chinese consumer goods market is widely considered to be one of the economic hot spots of the world. China seems to be the market with the largest growth potential within the next decade. Multina - tional retail companies, for example, Wal-Mart, Metro and Carrefour have made large investments to open up this new market. However, parallel to the positive aspects of the market development, foreign retail companies entering the market encounter numerous risks and difficulties. Whereas questions concerned with logistical problems are being discussed more often, analyses focusing on the shopping behavior of Chinese consumers are rare. In this context, the following report provides information on store preferences based on a comprehensive survey of 800... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Retail and Distribution Management; Consumer Behavior; Store Preferences; Consumer/Household Economics. |
Ano: 2006 |
URL: http://purl.umn.edu/10034 |
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Registros recuperados: 43 | |
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