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FARM BUSINESS GOALS AND COMPETITIVE ADVANTAGE AgEcon
Stark, Christopher E.; Moss, Leeann E.; Hahn, David E..
This paper investigates empirically the relationship between both farm business goals and sources of competitive advantage, and various farm and producer characteristics using new primary data collected from a survey of Ohio farmers. Results show that most farmers do not recognize sources of competitive advantage and practice strategy implementation beyond reliance on longstanding paradigms for success within the context of government farm program support and the use of traditional risk management tools. However, several key insights emerge. Farmers who engage in cost leadership strategies are more profitable. Farmers who suggest that the goal of their farming operation is to enhance profitability/efficiency use more management tools, while lifestyle...
Tipo: Conference Paper or Presentation Palavras-chave: Farm Management.
Ano: 2002 URL: http://purl.umn.edu/19618
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