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| Registros recuperados: 29 | |
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| Mabiso, Athur; Sterns, James A.; House, Lisa; Wysocki, Allen F.. |
| Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Michigan using a Vickrey (fifth-priced sealed bid) experimental auction and a survey questionnaire to provide a sample of 311 observations useable for analysis. The average willingness to pay (WTP) for country of origin labeling (COOL) "Grown in the U.S." in apples and tomatoes are calculated then tested for equivalence to assess if WTP is produce specific. A double-hurdle probit model is then estimated to ascertain the prominent determinants of WTP for COOL. Independent variables include demographics, food safety and factor scores derived from a factor analysis of food quality and food preference variables. Results show that on average consumers are willing to pay... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/19418 |
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| Sterns, James A.; Codron, Jean-Marie. |
| Are changes in consumer demand and concentration in food retail altering market structures so that integrated production practices like IPM and ICM will become not only widely adopted but essential if growers want to maintain access to markets? Data on the European fresh produce sector are analyzed, applying Randall Bartlett's economic theory of power. The authors conclude that if current trends continue, then the answer to the question posed could soon be, "yes." |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Crop Production/Industries. |
| Ano: 2001 |
URL: http://purl.umn.edu/20715 |
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| Ricks, Donald J.; Sterns, James A.; Woods, Timothy A.. |
| A series of market-research studies on Michigan apples are discussed in this paper. They provide a case example of a continuing program of market research to aid this industry. These include studies on changing preferences, needs, perceptions, practices and buying behavior for major customer segments of this industry, including consumers and grocery retailers, as well as mid-chain customer segments such as shippers and processors. While this market research program includes several component studies, the overall integration of the information from the various component studies is especially important for the development of the industry's marketing strategies. The component studies which comprise the overall market research program to date include the... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/27643 |
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| Sterns, James A.; Peterson, H. Christopher. |
| EXECUTIVE SUMMARY: In the Fall of 1994, researchers in the Department of Agricultural Economics at Michigan State University identified the following two questions: 1.To what degree (if any) are smaller agribusiness and food industry firms involved in international markets? 2.To what degree (if any) are international markets a potential opportunity for smaller agribusiness and food industry firms? In an effort to address these two questions, researchers contacted 543 Michigan-based, small- to medium-sized agri-food firms to solicit their participation in a mail survey. Firms willing to participate in the study returned a postcard with a limited amount of information on it about the company's current marketing and sales activities. An additional 88... |
| Tipo: Working or Discussion Paper |
Palavras-chave: International Relations/Trade. |
| Ano: 1996 |
URL: http://purl.umn.edu/11755 |
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| Sterns, James A.; Spreen, Thomas H.. |
| The processed citrus industries of Sao Paulo, Brazil and Florida, United States collectively account for over 80 percent of world orange juice production. In recent years, both industries have been confronted with serious plant disease outbreaks. Porter’s Diamond framework is used to assess the strengths and weakness of the processed citrus industry in each country to confront the combined challenge of effectively combating these diseases while maintaining market competitiveness. Although Sao Paulo and Florida produce a similar product, the Porter’s Diamond framework reveals that there are significant differences in the organizational structure of the two industries. The article concludes with an analysis of how these differences will impact each... |
| Tipo: Journal Article |
Palavras-chave: Orange juice; Porter’s diamond; Competitive advantage; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/97233 |
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| Sterns, James A.; Schweikhardt, David B.; Peterson, H. Christopher. |
| Case study research is increasingly important in agricultural economics as a means of collecting data, and building and testing theory. Case study research has a prescribed set of objectives, epistemology, methodology, and methods that have been developed and tested in a wide range of scholarly and problem-solving situations. This article reviews these fundamentals and then demonstrates the case study approach within the context of an agribusiness research project. This application exemplifies how case study research is capable of generating a robust, comprehensive array of "knowledge" about complex, highly interdependent and dynamic economic and social phenomena. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Research Methods/ Statistical Methods. |
| Ano: 1998 |
URL: http://purl.umn.edu/34509 |
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| Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.. |
| From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/35485 |
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| Lyford, Conrad P.; Peterson, H. Christopher; Sterns, James A.. |
| Agricultural industries are increasingly challenged to develop strategies that enable them, as a group of firms and industry organizations, to respond to an increasingly global marketplace. One approach used by several industries is the application of strategic planning and management tools, commonly used in a single business setting, to coordinate analysis and action at an industry level. This is accomplished through a relation-based strategic group of firms from multiple levels in the vertical supply chain. Here it is suggested that this type of strategic effort, called industry strategic planning, provides unique benefits for industries engaged in such an effort, including limiting incentives for increased concentration and vertical integration. As... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2002 |
URL: http://purl.umn.edu/26632 |
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| Sterns, James A.; Schweikhardt, David B.; Peterson, H. Christopher. |
| Many agricultural economists are not familiar with case study research, yet the approach is a useful means of collecting data, and building and testing theory. Case study research has a prescribed set of objectives, epistemology, methodology, and methods that have been developed and tested in a wide range of scholarly and pragmatic situations. This paper reviews these fundamentals, and then demonstrates the case study approach within the context of an agribusiness research project. This application exemplifies how case study research is capable of generating a robust, comprehensive array of "knowledge" about complex, highly inter-dependent and dynamic social phenomena. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 1998 |
URL: http://purl.umn.edu/11545 |
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| Sterns, James A.; Ricks, Donald J.. |
| Many U.S. agricultural commodity industries are currently considering if and how they might implement a mandatory national generic promotion program. As U.S. industries consider how to finance these programs, one of the key decisions they face is the choice to include or exempt imported products from promotional assessment fees. Free-riders, unwilling riders, exclusion costs, economies of scale, market share, seasonality of production, storage constraints, and the role of government are reviewed within the context of this choice. The paper concludes that perceptions of fairness and ownership of decision processes, commonly held objectives, and effective communication links are key factors affecting decisions about the structures of generic commodity... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/34277 |
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| Sterns, James A.; Ricks, Donald J.. |
| As the agricultural economics profession increasingly strives to find relevant and useful approaches for addressing a broad array of research questions, particularly in terms of agribusiness research, there will be a growing need to adopt a wide set of research methods and methodologies. Historical research strategies typically emphasized by agricultural economists have focused primarily on surveys, archival/secondary data and econometrics. However, these approaches are, at times, limited in their applicability and scope relative to some of the research questions that have the greatest priority for agribusiness researchers and their clientele. Some of the research methods now being more widely used by agribusiness-oriented agricultural economists are more... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; Research Methods/ Statistical Methods. |
| Ano: 1999 |
URL: http://purl.umn.edu/11626 |
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| Taylor, Roy Justin; Sterns, James A.. |
| The authors address the fundamental question, "How does one analyze the potential of a given product for a given market?" A review of the literature suggests that numerous authors have proposed a relatively consistent set of questions that need to be addressed, information sought and key issues to consider when conducting market assessments. The goal of this paper is to review this literature and assemble a set of references that provide insights on how to analyze the market potential of agricultural and food products. This process is of growing importance as U.S. agricultural producers and processors seek to market differentiated products, seek out direct marketing opportunities and focus on meeting consumer preferences for food product attributes. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/19302 |
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| Sterns, James A.; Sterns, Patricia Aust; Burkhardt, Jeffrey. |
| As new quality attributes for food products emerge, questions arise about the relative "efficiencies" of alternative market responses to these changes. This paper discusses two closely related issues: different perspectives about "efficiency" found in the literature, and the potential responses to the introduction of new food product attributes by individual firms. Comparing different understandings of "efficiency" and analyzing different firm-level market responses lead to conclusions about the use of "efficiency" for prescriptive decisions by firms and value-laden recommendations by economists. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/19634 |
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| Registros recuperados: 29 | |
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