| This paper analyzes the strategic alliance between Swine Raisers Cooperative from Encantado RS (Cosuel) and Tetra Park the processing unit of sterilized box milk (Long Life Milk). As academic interesting topics, the following issues were studied: the environment before, during and after the alliance, taking as theoretical base the work of Yoshino and Rangan (1996); the perception of the managers and associates regarding the changes which occurred in the cooperative taking as theoretical base the works of Mintzberg, Ahlstrand & Lampel (2000); and, additionally, a double complexity model was applied, taking as theoretical base the works of Pedrozo (1995). Also was explored the cultural change which took place in the cooperative as a whole (rural... |
