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| Hanekom, J.W.; Willemse, B.J.; Strydom, D.B.. |
| The South African Potato industry was deregulated in the early 1990’s, leading to changes in market structure. The adjustment in market structure leads to changes in production and marketing practices, including contracting and pricing strategies for processing firms within the industry. The purpose of this paper is to investigate the current status in the potato processing industry, based on market structure, conduct and performance. The objective is to qualitatively measure the driving forces within the industry, and how these factors influence performance of the industry as a whole. The research method was based on the structure-conduct-performance paradigm, giving a better understanding of the potato processing industry and the driving forces, relating... |
| Tipo: Journal Article |
Palavras-chave: Crop Production/Industries. |
| Ano: 2010 |
URL: http://purl.umn.edu/96643 |
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| Strydom, D.B.; Grove, Bennie; Kruger, Y.; Willemse, B.J.. |
| The use of modern marketing strategies to minimize risk exposure is not a widely adopted practice under maize producers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvested; while the current market requires innovative strategies including the use of Futures and Options as traded on SAFEX. However, due to a lack of interest and knowledge of producers understanding of modern, complicated strategies the study illustrates by using a SERF and CDF that the use of three basic strategies namely a Put-, Twelve-segment-, Three-segment- can be more rewarding. These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. The results obtained from the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing strategies; Futures; Options; SERF; Crop Production/Industries; Marketing. |
| Ano: 2010 |
URL: http://purl.umn.edu/96812 |
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