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| Gorton, Matthew; Sauer, Johannes; Supatpongkul, Pajaree. |
| Drawing on the Big Middle theory of retail evolution, an analysis of primary survey data on Thai shopping behavior seeks to understand the relative satisfaction of consumers with wet markets and supermarkets, identifying the factors that affect frequency of visit to, and purchase behavior within, these retail outlets. This provides the basis for engaging in a wider debate on the possibility of a ‘Global Big Middle’ for food retailing. On all salient attributes affecting retail outlet choice, supermarkets perform better than wet markets. However for fresh produce, wet markets continue to account for the majority of expenditure, albeit to a far lesser extent than in previous studies. A bootstrapped bivariate ordered probit model identifies that supermarkets... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Big Middle; Food retailing; Thailand; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; D12; L81; P46. |
| Ano: 2009 |
URL: http://purl.umn.edu/50332 |
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| Gorton, Matthew; Sauer, Johannes; Supatpongkul, Pajaree. |
| An analysis of primary survey data on Thai shopping behavior seeks to understand the relative satisfaction of consumers with wet markets and supermarkets and identify the factors that affect frequency of visit to, and purchase behavior within, these retail outlets. This is used as a basis for engaging in wider debates on the ‘supermarket revolution’ in Asia. On all salient attributes affecting retail outlet choice, wet markets are perceived, in general, to be inferior to supermarkets. However for fresh produce sales, wet markets retain an advantage. Both socio-economic characteristics and retail outlet attributes are considered as determinants of food shopping behavior. Bootstrapped bivariate ordered probit models identify that those using wet markets more... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food choice; Retail; Thailand.; Consumer/Household Economics; D12; L81; P46. |
| Ano: 2009 |
URL: http://purl.umn.edu/51054 |
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