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| Szabo, Zoltan; Szeles, Zsuzsanna. |
| In Hungary the amount of money spent on wine marketing is much below the level as it should be and the amounts spent are largely to support direct selling. Choosing the right distribution channel is of key importance. My objective was to identify wine buying behavior of consumers in the hypermarket. I have chosen this type of distribution channel because it is the fastest growing one in Hungary and the largest in wine trade and compared to the international situation it plays a leading role. In the article I show the results of analyzing 578 questionnaires. According to the research fou r wine buyer segments were to identify the 'Drinking with friends', the 'Trendy guests', the 'Cognoscente', and the 'Average friends of wine'. These segments are clearly to... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/25235 |
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| Szabo, Zoltan. |
| Consuming habits have very much changed in Hungary in the last decades after the transformation. To get everything at the same place got bigger importance. According to this influence big super and hypermarkets have been created and shopping centres came alive. These days it is very important to realise what the consumers want and to understand they motives. My objective was to get to know consumer habits and wine consuming habits in hypermarkets and to compare a West European hypermarket with one Central Eastern European country after the transformation in order to realise similarities and differences and if possible some conclusions to the future of these kind of distribution channels in CEE countries. The other important part of the research was to get... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2003 |
URL: http://purl.umn.edu/24354 |
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