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| Szabo, Zoltan; Szeles, Zsuzsanna. |
| In Hungary the amount of money spent on wine marketing is much below the level as it should be and the amounts spent are largely to support direct selling. Choosing the right distribution channel is of key importance. My objective was to identify wine buying behavior of consumers in the hypermarket. I have chosen this type of distribution channel because it is the fastest growing one in Hungary and the largest in wine trade and compared to the international situation it plays a leading role. In the article I show the results of analyzing 578 questionnaires. According to the research fou r wine buyer segments were to identify the 'Drinking with friends', the 'Trendy guests', the 'Cognoscente', and the 'Average friends of wine'. These segments are clearly to... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/25235 |
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| Szeles, Zsuzsanna. |
| On 13th December 2002 Heads of State and Government of the EU and ten candidate countries reached an agreement on a formula to enlarge the EU by ten new member states by the year 2004. Hungary will join the EU on 1st May 2004. The Hungarian agricultural subsidiary system is different from the EU's and it is important to help the agricultural sector preparing for the integration. Thus, Hungarian agricultural subsidies aim to help increasing and improving the sector's competitiveness and profitability. The subsidies are essential and account for a significant percentage of the financial resources of smallholders. In the European Union, the farms are classified by different methods. One is the European Size Unit (ESU) with a subsidy of 1,200 EUR/unit. In... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Farm Management; International Relations/Trade. |
| Ano: 2003 |
URL: http://purl.umn.edu/24309 |
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