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Influence of Brand Equity on Milk Choice: A Choice Experiment Survey AgEcon
Taglioni, Chiara; Cavicchi, Alessio; Torquati, Biancamaria; Scarpa, Riccardo.
In the context of sustainable consumption buying local produce could support environmentally friendly production from the local economy. Our study estimates the preference weights that local consumers assign to some milk attributes including local origin and the influence on choice of a local brand of milk, which is traded by a local cooperative of producers in Umbria (Italy). Several preference segments are found amongst fresh and UHT milk buyers by employing a Latent Class model to analyze stated choice data. This specification allows us to verify whether consumers who have a better attitude towards local milk also prefer this brand to others, placing different values on the regional origin of milk.
Tipo: Article Palavras-chave: Brand equity; Milk; Latent Class Model; Origin of milk; Agribusiness; Agricultural and Food Policy; Farm Management; Production Economics; Productivity Analysis; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/121951
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THE EFFECTS OF CAP REFORM ON THE PERIURBAN AGRICULTURAL AREA IN THE PLAIN OF THE CITY OF ASSISI (CENTRAL ITALY) AgEcon
Torquati, Biancamaria; Giacche, Giulia; Taglioni, Chiara; Musotti, Francesco.
In periurban areas agriculture can assume a multifunctional role that includes landscape conservation, sustainable resource management, biodiversity conservation, leisure activities, and can also maintain adequate conditions in densely populated areas for a safe and habitable environment. This study investigates the effects of the introduction of single farm payment on the periurban agricultural area in the plain of the City of Assisi, an area with a strong landscape value. A survey was carried out to determine: changes in production, changes on farm incomes, structural adjustments, the level of multifunctionality of periurban agriculture. Moreover, a survey of 355 residents was made to assess their willingness to pay for some positive externalities of the...
Tipo: Conference Paper or Presentation Palavras-chave: Periurban Agriculture; Cap Reform; Economic Valuation; Contingent Valuation; Assisi; Agricultural and Food Policy; Research Methods/ Statistical Methods; Q10; Q18.
Ano: 2008 URL: http://purl.umn.edu/44803
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