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| Registros recuperados: 24 | |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| Abstract Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied as a whole. Thus, how consumers evaluate imported organic products is under-researched. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how COO preferences depend on the consumers’ geographical distance to the COO. We applied a multi-method approach which consisted of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Consumer issues. |
| Ano: 2017 |
URL: http://orgprints.org/32710/1/Consumers%20COO%20preferences_final.pdf |
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| Marian, Livia; Thøgersen, John; Krystallis Krontallis, Athanasios. |
| The hypothesis of this research is that the impact of quality dimensions on consumers’ willingness to buy organic vs. conventional or free-range chicken is partly mediated through taste expectations. The study comprises two exploratory focus group studies, followed by a questionnaire containing a conjoint analysis design. The purpose of the focus groups was to determine the most important quality cues, which could afterwards be incorporated into the choice experiment. It was found that production method, price, size and information about farmer and rearing conditions are very important quality cues for the choice of chicken, and that taste is one of the most important quality dimensions in consumers’ overall evaluation of chicken. In the next step, the... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2012 |
URL: http://orgprints.org/21934/1/Do%20taste%20expectations%20mediate.mht |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| Consumers in emerging economies such as Thailand and China have started to demand organic food products – mainly due to food safety reasons (Ortega, Wang, Wu, & Hong, 2015; Roitner-Schobesberger, Darnhofer, Somsook, & Vogl, 2008; C. L. Wang, Li, Barnes, & Ahn, 2012; O. Wang, De Steur, Gellynck, & Verbeke, 2015). Since the domestic organic markets are still not well-established in Thailand and China, there is a huge potential for export of organic food products to these markets from countries, where the organic markets are more established and able to provide consumers with safe products. However, little is known about consumer preferences for imported organic food in emerging economies in Asia. A total of 139 in-store interviews were... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Indicators and other value-laden measures Food security; Food quality and human health Consumer issues. |
| Ano: 2017 |
URL: http://orgprints.org/31420/1/Deliverable%201.3%20a.%20Conference%20paper%20for%20IFMRS%2C%202017.pdf |
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| Marian, Livia; Thøgersen, John. |
| The expansion of the organic food market and the growing competition are factors that fuel the differentiation of organic food products. Differentiation may be achieved by developing “organic-plus” products that integrate other value-adding characteristics beyond the organic quality. In this context, the aim of this study was to explore whether consumers would notice and value further improvements in the animal welfare standards than those imposed by organic regulation. The results of three focus groups designed as a concept test reveal positive attitudes towards the proposed production process from both regular and occasional organic buyers. The results further indicate that the proposed “organic-plus” products would probably be valued by a niche of... |
| Tipo: Report |
Palavras-chave: Consumer issues; Poultry. |
| Ano: 2015 |
URL: http://orgprints.org/30799/1/Adding%20more%20value%20to%20added.pdf |
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| Marian, Livia; Thøgersen, John. |
| There is a lack of research into why consumers value process characteristics. In this study, we test the hypothesis that the impact of process characteristics such as organic and free-range on consumers’ choices of food products is at least partly mediated through expected eating quality or taste expectations. In other words, the process characteristics partly function as cues to (eating) quality. Using a traditional metric conjoint approach based on an additive model, four product characteristics (production method, price, size and information about farmer and rearing conditions) were varied in a fractional factorial conjoint design, creating nine profiles of whole chickens. 384 respondents rated the nine different chickens in terms of taste expectations... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2012 |
URL: http://orgprints.org/21935/8/21935.pdf |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers’ COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Consumer issues. |
| Ano: 2018 |
URL: http://orgprints.org/33913/1/Consumers%20COO%20preferences_accepted%20manuscript.pdf |
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| Marian, Livia; Thøgersen, John. |
| There is alack of research into why consumers value process characteristics. In this study, we test the hypothesis that the impact of process characteristics such as organic and free-range on consumers’ choices of food products is at least partly mediated through expected eating quality or taste expectations. In other words, the process characteristics partly function as cues to (eating)quality. Using atraditional metric conjoin tapproach based on an additive model, four product characteristics (productionmethod, price, size and information about farmer and rearing conditions)were varied in afractional factorial con-joint design, creating nine profilesof whole chickens. 384 Respondents rated the nine different chickens in terms of taste expectations and... |
| Tipo: Journal paper |
Palavras-chave: Production systems; Markets and trade. |
| Ano: 2013 |
URL: http://orgprints.org/24602/7/24602.pdf |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers’ COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Consumer issues. |
| Ano: 2018 |
URL: http://orgprints.org/33673/7/Consumers%E2%80%99%20evaluation%20of%20imported%20organic%20food%20products%20-%20The%20role%20of%20geographical%20distance.pdf |
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| Marian, Livia; Chrysochou , Polymeros; Krystallis Krontalis, Athanasios; Thøgersen, John. |
| High prices are often reported as an obstacle that inhibits the purchase of organic food products. The aim of this paper is to investigate how organic food products perform at different price levels and whether high prices are an advantage or a disadvantage for consumers’ repeat purchase of organic food. Based on analyses of actual purchase data, this study explores the effect of two product attributes (production method and price) on repeat purchase. The analysis is based on purchase data for four product categories (red meat, chicken, milk and hard cheese) registered by the GfK panel in 2011 in Denmark. The results show that within product categories, repeat purchase is linked more to production method than to price, and it is more prevalent for organic... |
| Tipo: Journal paper |
Palavras-chave: Production systems; Markets and trade. |
| Ano: 2014 |
URL: http://orgprints.org/24590/19/24590.pdf |
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| Thøgersen, John; Pedersen, Susanne; Aschemann-Witzel, Jessica. |
| To investigate the influence of COO on consumers’ food choices in the presence of other quality cues, a choice-based conjoint (CBC) experiment was conducted in Germany, France, China and Thailand. In each country, a sample of about 1000 consumers participated after being screened for responsibility for the household’s shopping, consumption of the case product, and knowledge of organic food. The overall design is a full factorial with four COOs, three different organic label conditions and three price levels. The 36 different choice options were bundled in 12 choice sets of three alternatives, which were presented in random order. The study revealed a general tendency to prefer imported food products from economically developed over products from less... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues. |
| Ano: 2017 |
URL: http://orgprints.org/32408/1/COO%20and%20organic%20food%20in%204%20countries-EMAC.pdf |
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| Thøgersen, John; Pedersen, Susanne; Aschemann-Witzel, Jessica. |
| The effects of organics and country of origin (COO) on consumers’ food choices have mostly been investigated separately. In order to investigate the joint effect of these two credence quality cues and when they influence choice, a choice-based conjoint (CBC) experiment was conducted in Germany, France, Denmark, China and Thailand. In each country, a sample of about 1000 consumers participated after being screened for responsibility for their household’s shopping, consumption of the case product, and knowledge of organic food. A full factorial design with four COOs, three different organic label conditions and three price levels gave 36 different choice options. They were bundled in 12 choice sets of three alternatives, which were presented in random order.... |
| Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2019 |
URL: http://orgprints.org/33914/1/COO%20and%20organic%20food%20in%205%20countries_ufr_rev2.pdf |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| In Germany, as in several other European countries, the demand for organic food is growing substantially faster than domestic production and supply, which has led to high import shares of many organic foods. Consequently, domestic consumers are presented with a wide variety of organic products from foreign country-of-origins (COOs). Although there are many studies of consumer preferences for COO on the one hand and organic food on the other, research on COO effects in the context of organic food is scarce. More specifically, there is a lack of research on how consumers evaluate imported organic food products. To explore regional differences in German consumers’ preferences for imported organic foods, 6 focus groups and 255 in-store interviews were... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues; Environmental aspects; Germany. |
| Ano: 2017 |
URL: http://orgprints.org/32137/1/Abstract%2C%20IAREP%202017.pdf |
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| Registros recuperados: 24 | |
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