| The decoupling of support for crops under the reform of the CAP has led to concern within the UK as to whether its cereal sector can remain competitive when exposed to unprotected international commodity prices. This paper reports on a Global Benchmarking and Competitive Analysis of the UK Cereals Sector. The UK cereals sector was broken down into: Animal Feed Manufacture; Malting, Brewing and Distilling; Flour Milling and Baking; Industrial Applications Starch, Bio-Fuels, Pharmaceutical. Four panels of UK experts were assembled. Each panel identified six main competitor countries to the UK for each supply chain and compiled a list of key factors affecting competitiveness. A total of 1500 questionnaires were distributed. Assurance, traceability,... |
