| Producers and retailers often limit their partnership to the simple implementation of a set of tools (advanced logistic techniques), our purpose was to understand the reasons that govern such choices, but neglecting the essence of the ECR, which is based on active cooperation between suppliers and retailers. A qualitative study among the professionals, completed by a theoretical literature study, has resulted in the proposition of an explanatory model of the level of cooperation, from both supply management and demand management perspectives. |
