|
|
|
|
|
| Biermacher, Jon T.; Upson, Steve; Miller, David C.; Pittman, Dusty. |
| Information regarding the economic potential of producing and retailing vegetables in rural communities is limited. This study determined the actual net return from producing and on-site retailing a mix of produce in a rural Oklahoma community and determined if consumers in the region were willing to pay differentiated prices for the locally grown vegetables. Although the project did not generate a profit, a wealth of insightful information was gained. Results show that a substantial number of consumers were willing to pay premiums for certain types of produce; however, there were not enough such consumers to overcome the production and harvesting expenses. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/46583 |
| |
|
|
|
