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Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories AgEcon
Spais, George S.; Vasileiou, Konstantinos Z..
The major objective of this study is to test two alternative models in order to investigate whether customer value and satisfaction represent two theoretically and empirically distinct concepts. We address the core research themes of our study using a survey. This paper contributes to marketing research by introducing a new parameter (the examination of the mass communication theories) at the growing discussion about the ambiguities surrounding marketing constructs, such as consumer perceived value and consumer satisfaction. The consumer perceived value and consumer satisfaction conceptualizations (in the food-marketing context) that have an interest for both academic research and practitioners
Tipo: Journal Article Palavras-chave: Consumer perceived value; Consumer satisfaction; Marketing constructs; Ambiguities; Mass communication theories; Marketing.
Ano: 2009 URL: http://purl.umn.edu/93802
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Exploring the role of fertilizer application on the sustainability of Greek potato farms: A DEA application AgEcon
Vasileiou, Konstantinos Z..
Farm sustainability is becoming an increasingly important issue to European agriculture. However, fertilizer leaching to groundwater is still a major concern for Greek agriculture. The impact on the maximum potential short-run profit and yield, when fertiliser application dose is limited to certain point, was examined, using Data Envelopment Analysis (DEA). Spring potato farmers were found to apply rather high doses of chemical fertiliser, which poses high potential risk for nitrate and phosphorus leaching to groundwater. However, restricting nitrogen application to the doses recommended by agronomists would imply only little economic and yield sacrifices on potato farms,but resulting to significant reduction to potential environmental risk.
Tipo: Article Palavras-chave: Farm management; Data envelopment analysis; Farm sustainability; Shortrun profit; Environmental Economics and Policy; Farm Management.
Ano: 2010 URL: http://purl.umn.edu/118573
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