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Registros recuperados: 7
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National Brand and Private Label Pricing and Promotional Strategy AgEcon
Volpe, Richard J., III.
In this paper I use a unique and rich data set on prices and promotions from major US supermarkets to examine the nature of National Brand and Private Label interaction. Private labels are priced and promoted competitively with NBs, in a manner suggesting that retails are careful not to lose private label market share during times of national brand promotions. The price margin between the two types of products continues to fall in US supermarkets, and the major determinants of the price differences between the two are promotional frequency and market concentration.
Tipo: Conference Paper or Presentation Palavras-chave: Food retail; Industrial organization; Food prices; Promotional activity; Agribusiness; Demand and Price Analysis; Industrial Organization; Marketing.
Ano: 2010 URL: http://purl.umn.edu/60986
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Supermarket Competition through Price Promotions: A Cross Category Analysis AgEcon
Volpe, Richard J., III.
This study takes an important first step at quantifying the nature of competition between major supermarket chains through price promotions. Using data that covers virtually the entire product menus of supermarkets representing two major chains in 18 cities, I examine both the effect of direct competition on promotional intensity and the nature of promotional competition itself. In a counterintuitive finding, there appears to slightly less promotional activity in cities in which both chains compete directly, as compared to cities in which only one chain operates. Moreover, most promotional activity tends to be retaliatory, rather than accommodating, in nature. This study takes an important first step at quantifying the nature of competition between major...
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Demand and Price Analysis.
Ano: 2009 URL: http://purl.umn.edu/49582
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The Effect of Wal-Mart Supercenters on Grocery Prices in New England AgEcon
Volpe, Richard J., III; Lavoie, Nathalie.
This study analyzes the effect of the presence of Wal-Mart Supercenters on the prices at conventional supermarkets in Massachusetts, Connecticut, and Rhode Island. Using price indexes constructed from primary price data on a basket of 54 goods and holding several demographics and market conditions constant, we determine that Supercenters result in a 7.79% average price reduction in national brand goods and a 6.38% average price reduction in private label goods. Wal-Mart Supercenters also price their groceries on average 15.65% lower than supermarkets competing with Supercenters and 22.28% lower than supermarkets geographically distant from Supercenters.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2005 URL: http://purl.umn.edu/19188
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The Effect of Wal-Mart Supercenters on Grocery Prices in New England AgEcon
Volpe, Richard J., III; Lavoie, Nathalie.
This study examines the competitive price effect of Wal-Mart Supercenters on national brand and private label grocery prices in New England. For this purpose, we use primary price data collected on a basket of identical products from six Supercenters in Massachusetts, Connecticut, and Rhode Island as well as a sample of conventional supermarkets. Taking into account demographics, store characteristics, and market conditions, we estimate the average prices charged by (1) Supercenters, (2) supermarkets competing directly with Supercenters, and by (3) supermarkets geographically distant from Supercenters. By comparing prices at competing stores and at distant stores, we show that the effect of Wal-Mart Supercenters is to decrease prices by 6 to 7 percent for...
Tipo: Working or Discussion Paper Palavras-chave: Agribusiness; Demand and Price Analysis; Marketing.
Ano: 2006 URL: http://purl.umn.edu/14515
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The Effect of Retailer Concentration and Store Format on Consumers’ Food Purchasing Decisions AgEcon
Volpe, Richard J., III; Okrent, Abigail M.; Leibtag, Ephraim S..
Replaced with revised version of paper 09/23/11.
Tipo: Conference Paper or Presentation Palavras-chave: Food purchases; Supercenters; Obesity; Consumer behavior; Food retail; Agribusiness; Consumer/Household Economics; Health Economics and Policy; Industrial Organization; L66; P46; D12; L11.
Ano: 2011 URL: http://purl.umn.edu/103448
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Evaluating the Performance of U.S. Supermarkets: Pricing Strategies, Competition from Hypermarkets, and Private Labels AgEcon
Volpe, Richard J., III.
This study draws upon literature from the fields of agricultural economics, industrial organization, and business to study the performance of supermarkets in the United States. The empirical work draws from a rich dataset on the characteristics of supermarkets across the U.S. to test several hypotheses. Supermarkets utilizing everyday low pricing operate more efficiently than those using other strategies. Stores increase their performance by using strategies of their closest competitors. Competition with hypermarkets results in decreased supermarket performance, especially for smaller stores. Increases in private label sales relative to national brand sales are not necessarily related to increased performance.
Tipo: Article Palavras-chave: Food retail; Market power; Pricing strategies; Hypermarkets; Private labels; Supermarkets; Demand and Price Analysis; Industrial Organization; Institutional and Behavioral Economics; Marketing.
Ano: 2011 URL: http://purl.umn.edu/119159
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Exploring the Potential Effects of Organic Production on Contracting in American Agribusiness AgEcon
Volpe, Richard J., III.
Organic production, while still a niche market in U.S. agriculture, is growing at a rapid rate. This paper argues that organic producers, particularly those seeking certification to sell at the retail level, share many characteristics with conventional producers who opt for contracting over independence. These include yield risk, search and transaction costs, and technological changes. Depending on the rate at which federal assistance programs grow and evolve to serve organic producers, contracting may become a popular choice within the organic sector. In turn, contracting may come to cover a significantly larger share of agricultural production as the organic sector continues to grow.
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness.
Ano: 2006 URL: http://purl.umn.edu/21086
Registros recuperados: 7
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