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Volpe, Richard J., III. |
This study takes an important first step at quantifying the nature of competition between major supermarket chains through price promotions. Using data that covers virtually the entire product menus of supermarkets representing two major chains in 18 cities, I examine both the effect of direct competition on promotional intensity and the nature of promotional competition itself. In a counterintuitive finding, there appears to slightly less promotional activity in cities in which both chains compete directly, as compared to cities in which only one chain operates. Moreover, most promotional activity tends to be retaliatory, rather than accommodating, in nature. This study takes an important first step at quantifying the nature of competition between major... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Demand and Price Analysis. |
Ano: 2009 |
URL: http://purl.umn.edu/49582 |
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Volpe, Richard J., III; Lavoie, Nathalie. |
This study analyzes the effect of the presence of Wal-Mart Supercenters on the prices at conventional supermarkets in Massachusetts, Connecticut, and Rhode Island. Using price indexes constructed from primary price data on a basket of 54 goods and holding several demographics and market conditions constant, we determine that Supercenters result in a 7.79% average price reduction in national brand goods and a 6.38% average price reduction in private label goods. Wal-Mart Supercenters also price their groceries on average 15.65% lower than supermarkets competing with Supercenters and 22.28% lower than supermarkets geographically distant from Supercenters. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
Ano: 2005 |
URL: http://purl.umn.edu/19188 |
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Volpe, Richard J., III; Lavoie, Nathalie. |
This study examines the competitive price effect of Wal-Mart Supercenters on national brand and private label grocery prices in New England. For this purpose, we use primary price data collected on a basket of identical products from six Supercenters in Massachusetts, Connecticut, and Rhode Island as well as a sample of conventional supermarkets. Taking into account demographics, store characteristics, and market conditions, we estimate the average prices charged by (1) Supercenters, (2) supermarkets competing directly with Supercenters, and by (3) supermarkets geographically distant from Supercenters. By comparing prices at competing stores and at distant stores, we show that the effect of Wal-Mart Supercenters is to decrease prices by 6 to 7 percent for... |
Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; Demand and Price Analysis; Marketing. |
Ano: 2006 |
URL: http://purl.umn.edu/14515 |
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Volpe, Richard J., III. |
Organic production, while still a niche market in U.S. agriculture, is growing at a rapid rate. This paper argues that organic producers, particularly those seeking certification to sell at the retail level, share many characteristics with conventional producers who opt for contracting over independence. These include yield risk, search and transaction costs, and technological changes. Depending on the rate at which federal assistance programs grow and evolve to serve organic producers, contracting may become a popular choice within the organic sector. In turn, contracting may come to cover a significantly larger share of agricultural production as the organic sector continues to grow. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
Ano: 2006 |
URL: http://purl.umn.edu/21086 |
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