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Consumers’ attitude and opinion towards different types of fresh cheese: an exploratory study Ciênc. Tecnol. Aliment.
BARROS,Cássia Pereira de; ROSENTHAL,Amauri; WALTER,Eduardo Henrique Miranda; DELIZA,Rosires.
Abstract Fresh cheese stands out for its tradition and widespread consumption in Brazil. However, there is a lack of information on motivation towards the consumption of available fresh cheeses in the Brazilian market. Focus group sessions were used to explore consumers’ attitude and opinion about fresh cheese. Products with different characteristics were used to stimulate discussion among participants including cheese with “no added salt”, the claim “contains probiotic microorganisms” and products processed with goat milk. The salt content played an important role on the consumer intention to purchase of fresh cheese. Participants stated that they would consume cheese without salt only by following a medical prescription. However, the subjects declared...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Consumer; Focus group; Fresh cheese; Labelling; Packaging.
Ano: 2016 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612016000300448
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