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IDENTIFYING FREQUENT SEAFOOD PURCHASERS IN THE NORTHEASTERN U.S. AgEcon
Herrmann, Robert O.; Rauniyar, Ganesh P.; Hanson, Gregory D.; Wang, Guoquing.
Factors affecting the frequency of purchase of fish and other seafood for at-home and restaurant consumption by Northeastern consumers were investigated. Cluster analysis identified six groups of consumers with similar perceptions of the attributes of fish. Demographic and cluster membership variables were employed in logistic regressions to identify the characteristics of frequent at-home use and restaurant purchasers. At-home purchase was more likely to be frequent among respondents with white collar occupations, older ages, urban/suburban and New England residence, recreational fishing participation, and membership in one of five attitudinal clusters. Restaurant purchase was more likely to be frequent among whites and among those with higher...
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 1994 URL: http://purl.umn.edu/31437
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