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| Wang, Xi; Curtis, Kynda R.; Moeltner, Klaus. |
| As the demand for organic and natural food grows in the U.S., studies show that consumers would and do pay more for these foods than their traditional counterparts. However, the question remains as to whether consumers really understand the differences between organic and natural products versus common products. The USDA provides an official definition of organic, but there is no official definition or certification for natural products. The general lack of knowledge among consumers concerning organic and natural products can be misleading and hence, there is a need for a better understanding of how consumer pre-existing knowledge and new information regarding organic and natural products influences consumer purchasing behavior. In this study, we research... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/100540 |
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