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Registros recuperados: 10 | |
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Wansink, Brian; Park, Sea Bum; Sonka, Steven T.; Morganosky, Michelle A.. |
Using a Phantom Ingredient taste test, this article demonstrates how the use of soy labels and health claims on a package negatively biased taste perceptions and attitudes toward a food erroneously thought to contain soy. Consumers who ate products which mentioned soy on the package described the taste more grainy, less flavorful, and as having a strong aftertaste compared to those who ate the product but saw no soy label. Yet, while putting soy on a package negatively influenced taste-conscious consumers, when combined with a health claim, it improved attitudes among consumers who are health-conscious, natural food lovers, or dieters. Our results and discussion provide better direction for researchers who work with ingredient labeling as well as... |
Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
Ano: 2000 |
URL: http://purl.umn.edu/34571 |
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Hanks, Andrew S.; Just, David R.; Wansink, Brian. |
A key goal of the Healthy, Hungry-Free Kids Act of 2010 is to ensure that children have access to healthy foods in schools. While the new policy mandates that healthy items must be included on the lunch line—and even that children must take certain foods—there is concern both over whether children will choose to eat the healthier fare, and what the ultimate cost may be to schools that comply. We propose a series of behavioral nudges–the total lunchroom makeover–that may help lead children to make healthier choices at little cost the schools in accordance with the goals of the new legislation.. We report the results from a field experiment in which a series of nudges lead to significant increases in the consumption of fruits and vegetables—a substantive... |
Tipo: Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
Ano: 2012 |
URL: http://purl.umn.edu/123388 |
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Registros recuperados: 10 | |
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