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| McRae, Timothy B.; Cox, Rodney J.; Watson, Geoff K.. |
| In this paper the results of a situation analysis of the Australian venison industry are presented from a study commissioned as part of the development process of an endorsed strategic plan for the Australian farmed venison industry. An extensive literature review, combined with in depth interviews with industry participants, revealed that the Australian venison industry is currently in an extended slump, characterised by a lack of viability within the industry. This lack of viability is due to many factors including, a decline in the number of large scale producers, reduced slaughter and production levels, historically low farm gate returns and very low demand for venison in the domestic market. A significant decline in export demand for venison has also... |
| Tipo: Article |
Palavras-chave: Venison; Situation analysis; Farm Management. |
| Ano: 2006 |
URL: http://purl.umn.edu/122523 |
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| Cox, Rodney J.; Watson, Geoff K.; McRae, Timothy B.; Cunial, Catharine M.. |
| The process of developing and successfully achieving endorsement of a strategic plan formulated for the Australian Venison Industry is presented in this paper, the first in a series of four papers on this theme. The endorsed strategic plan recommends that the industry should establish market focussed alliances with the aim of delivering a specified product to an identified target market. It also proposes generic industry policies and initiatives and suggests a stronger commercial focus for the RIRDC research model. The development process of the strategic plan relied on the integration of both analytical and relationship methodologies. This paper will detail the rationale underpinning this integrated approach together with its application to developing a... |
| Tipo: Article |
Palavras-chave: Venison; Strategic plan; Industry endorsement; Farm Management. |
| Ano: 2006 |
URL: http://purl.umn.edu/122517 |
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