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| Kovanda, Joseph T.; Schroeder, Ted C.; Wheeler, Tommy L.. |
| Grid pricing is one of the beef industry's answers to improving value coordination in fed cattle transactions. This paper constructs individual carcass-level grid and wholesale beef values. These values are used to evaluate the level of value communication that occurs between wholesale and grid values of beef. Furthermore, the values are used to estimate grid premiums/discounts that improve value communication. Results indicate that value coordination could be improved by modifying grid premiums/discounts. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/19023 |
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| Riley, John Michael; Schroeder, Ted C.; Wheeler, Tommy L.. |
| Marketing fed cattle using grid pricing has become a popluar way to sell cattle. One of the most important beef characteristics, according to consumers, is beef tenderness. USDA quality grades are poor predictors of meat tenderness. However, mechanical shear force does objectively measure tenderness. This study illustrates how problematic USDA quality grades are at assessing accurate beef tenderness and proposes and evaluates a tenderness-based valuation system based on slice shear force technology. We show that cattle of all quality grades are substantially over- or under-valued when using a grid realtive to a tenderness-based valuation system. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/36313 |
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