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| Wilson, Paul; Harper, Nicholas; Darling, Richard. |
| Results from a pilot application of Defra’s segmentation model applied to the Farm Business Survey for England are presented. Interviews with 750 FBS co-operators during 2010, using a discursive approach, classified co-operators into one of five segmentation groups: Custodians (14.0%); Lifestyle Choice (7.2%); Pragmatists (53.3%); Modern Family Business (21.1%); Challenged Enterprises (4.4%). On average, Modern Family Businesses operated the largest land area, achieved the greatest farm financial (and agricultural) output, and Farm Business Income (FBI), whilst the Lifestyle Choice segment returned the lowest average FBI. Variation in regional tendencies across the segmentation groups was observed, with variation also noted for forms of business, LFA and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Behaviour; Segmentation; Income; Output; Agriculture; Farm Management; D22; Q12; Q14; Q15; Q16; R52. |
| Ano: 2011 |
URL: http://purl.umn.edu/108783 |
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| Clonan, Angie; Holdsworth, Michelle; Swift, Judy; Wilson, Paul. |
| Although interest in ‘sustainable food’ has grown substantially in recent years, an official definition for sustainability has yet to be agreed upon. ‘Sustain: the alliance for better food and farming’ provide guidance to consumers wishing to make more sustainable food purchases, in the form of seven guiding principles. Using these principles, this study seeks to assess UK consumer’s priorities towards sustainable food. A detailed structured questionnaire explored shopping habits, attitudes to sustainable food components (organic, fair-trade, local food and animal welfare), stated purchasing behaviour and demographic information. Questionnaires were sent to 2,500 randomly selected Nottinghamshire (UK) residents. A response rate of 35.6% was achieved. The... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer; Sustainable food; Purchasing behaviour; Free range; Local; Animal welfare; Food Consumption/Nutrition/Food Safety. |
| Ano: 2010 |
URL: http://purl.umn.edu/91948 |
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