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	Provedor de dados AgEcon (1) Autor Wirthgen, Antje (1) Palavra-chave Attitude measuring (1) Conjoint analysis (1) Consumer behaviour (1) Consumer/Household Economics (1) Marketing (1) Organic food (1) Product-specific analysis (1) Mais... Tipo do documento Journal Article (1) Ano 2003 (1) País United States (1) Idioma Alemão (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Ansätze für ein produktspezifisches Marketing für Öko-Produkte im konventionellen Handel - Eine Verbraucheranalyse im Elbetal AgEcon Wirthgen, Antje. Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic... Tipo: Journal Article Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing. Ano: 2003 URL: http://purl.umn.edu/98356 Registros recuperados: 1 Primeira ... 1 ... Última

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