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	Provedor de dados AgEcon (2) Autor Wittink, Dick R. (2) Gomez, Miguel I. (1) McLaughlin, Edward W. (1) Schifferstein, Hendrik N.J. (1) Verlegh, Peeter W.J. (1) Palavra-chave Attribute importance (1) Conjoint analysis (1) Consumer/Household Economics (1) Context effects (1) Research Methods/ Statistical Methods (1) Tipo do documento Conference Paper or Presentation (1) Working or Discussion Paper (1) Ano 2003 (1) 2001 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última RANGE AND NUMBER-OF-LEVELS EFFECTS IN DERIVED AND STATED MEASURES OF ATTRIBUTE IMPORTANCE AgEcon Verlegh, Peeter W.J.; Schifferstein, Hendrik N.J.; Wittink, Dick R.. We study how the range of variation and the number of attribute levels affect five measures of attribute importance: full profile conjoint estimates, ranges in attribute level attractiveness ratings, regression coefficients, graded paired comparisons, and self-reported ratings. We find that all importance measures are affected by the range manipulation. The number of attribute levels affects only two measures. The results allow us to benchmark the magnitude of the number-of-levels effect against the range effect: conjoint importance estimates were approximately equally affected by a threefold increase in the range of attribute variation and by the insertion of two intermediate attribute levels. Our findings show that the number-of-levels effect is most... Tipo: Working or Discussion Paper Palavras-chave: Attribute importance; Context effects; Conjoint analysis; Research Methods/ Statistical Methods. Ano: 2001 URL: http://purl.umn.edu/46449 DO CHANGES IN CUSTOMER SATISFACTION LEAD TO CHANGES IN PERFORMANCE IN FOOD RETAILING? AgEcon Gomez, Miguel I.; McLaughlin, Edward W.; Wittink, Dick R.. We measure the links between store attribute perceptions and customer satisfaction, and between customer satisfaction and sales performance, in the food retail sector. Our data set consists of six waves of customer satisfaction and sales information for about 250 stores over the period 1998-2001 for a publicly held supermarket company. We construct a statistical model to address nonlinearities and asymmetries in the satisfaction-sales performance links, and we illustrate how food retailers can affect store revenues by managing customer satisfaction. Contributions of our study include the analysis of behavioral consequences of customer satisfaction in the food retail sector, the measurement of complexities of the satisfaction-sales performance links based... Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics. Ano: 2003 URL: http://purl.umn.edu/22048 Registros recuperados: 2 Primeira ... 1 ... Última

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