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| Registros recuperados: 26 | |
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| Wysocki, Allen F.; Fairchild, Gary F.; Weldon, Richard N.; Biere, Arlo W.; Fulton, Joan R.; McIntosh, Christopher S.. |
| Agricultural marketing courses cover a broad spectrum of topics and issues. Undergraduate committees, program coordinators, and marketing-oriented faculty struggle with the appropriate number and content of marketing course offerings. Curricula issues are discussed from the perspectives of three agricultural economics departments. Size, expertise, interests, and pedagogic philosophy assist in determining the number, mix, and content of courses. Solving these problems includes modulization and increasing depth or breadth, to reflect the changing marketing system and student needs. Educators must continually look outward at the changing food system and inward to their marketing curriculum to assess needs and implement changes as they are warranted. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness curricula; Agricultural marketing; Marketing courses; Marketing curricula; Teaching/Communication/Extension/Profession. |
| Ano: 2003 |
URL: http://purl.umn.edu/14670 |
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| Knight, Erika P.; House, Lisa; Wysocki, Allen F.; Batista, Juan C.; Sawyer, Alan. |
| Historically, there has been declining cooperation between agribusiness firms and agricultural economists. In new product marketing research, firms' tend to conduct their own analyses, partially due to confidentiality, usually consisting of simple univariate or bivariate statistics such as chi-squared tests of independence. The primary objective of this paper is to demonstrate, through a case study, one way in which agricultural economists can add value to agribusiness firms research. Results from the econometric model offer a richer explanation of consumer behavior and may be more useful to agribusiness firms. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2006 |
URL: http://purl.umn.edu/21102 |
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| Baker, Gregory A.; Wysocki, Allen F.; House, Lisa. |
| Industry-academic partnerships are described and discussed from the perspective of industry. Eight types of partnerships are discussed, including internships, mentoring, site visits, faculty-directed research, student research, consulting, in-class visits, and industry advisory boards. The benefits, problems, costs, motivation to participate, and advice for managing industry-academic partnerships are presented. |
| Tipo: Journal Article |
Palavras-chave: Industry partnerships; Industry collaboration; Internship; Mentor; Field trip; Consulting; Advisory board; Industrial Organization; Teaching/Communication/Extension/Profession; Q10; Q16. |
| Ano: 2008 |
URL: http://purl.umn.edu/53725 |
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| Mabiso, Athur; Sterns, James A.; House, Lisa; Wysocki, Allen F.. |
| Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Michigan using a Vickrey (fifth-priced sealed bid) experimental auction and a survey questionnaire to provide a sample of 311 observations useable for analysis. The average willingness to pay (WTP) for country of origin labeling (COOL) "Grown in the U.S." in apples and tomatoes are calculated then tested for equivalence to assess if WTP is produce specific. A double-hurdle probit model is then estimated to ascertain the prominent determinants of WTP for COOL. Independent variables include demographics, food safety and factor scores derived from a factor analysis of food quality and food preference variables. Results show that on average consumers are willing to pay... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/19418 |
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| Peterson, H. Christopher; Wysocki, Allen F.; Harsh, Stephen B.. |
| Starting from the generalized notion of a vertical coordination continuum introduced by Williamson and others, the article more specifically defines the nature of the continuum, especially the array of hybrid strategies. The continuum as presented includes five distinct groups of strategy spot markets, specification contracts, relation-based alliances, equity-based alliances, and vertical integration. The article then presents a decision making framework that can be used by firms to determine which place on the continuum makes the most sense for a particular transaction. The framework suggests that five assessments are critical to adopting a specific change in coordination strategy: (1) Is the current strategy too costly?; (2) Would an alternative... |
| Tipo: Journal Article |
Palavras-chave: Industrial Organization. |
| Ano: 2001 |
URL: http://purl.umn.edu/34469 |
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| Peterson, H. Christopher; Wysocki, Allen F.. |
| Fundamental changes are underway in the U.S. agri-food system, changes that are altering traditional marketing relationships. Parts of the food system are becoming tightly integrated, such as the poultry subsector and, increasingly, the pork subsector. The tightening of vertical linkages has been characterized by movement from open markets to various forms of managed coordination, e.g. contracting, strategic alliances, and single ownership of multiple market stages. 1998 AAEA Symposium |
| Tipo: Working or Discussion Paper |
Palavras-chave: Industrial Organization. |
| Ano: 1998 |
URL: http://purl.umn.edu/11651 |
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| Peterson, H. Christopher; Wysocki, Allen F.. |
| A number of past authors have argued that vertical coordination strategies lie along a continuum running from spot markets to vertical integration. However, the strategies that make up the middle of this continuum have remained ill defined and the sense in which the continuum is truly a continuum has not been made specific. This paper attempts to define the continuum and its "middle" strategies in such a manner that the continuum is truly a continuum has not been made specific. This paper attempts to define the continuum and its "middle" strategies in such a manner that the continuum becomes a useful means by which firm-level decision makers could examine their options for vertical coordination strategy. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Industrial Organization. |
| Ano: 1997 |
URL: http://purl.umn.edu/11817 |
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| Baker, Gregory A.; Wysocki, Allen F.; House, Lisa; Batista, Juan C.. |
| In an applied discipline such as agribusiness management, there are many opportunities for collaboration between academia and industry. This article highlights opportunities for industry-academic partnerships through research, sabbatical leaves, consulting, outreach, student enrichment activities, and industry advisory boards. The principal benefits and pitfalls associated with each type of collaboration are discussed along with tips for managing industry-academic partnerships. |
| Tipo: Journal Article |
Palavras-chave: Industry partnerships; Industry collaboration; Industrial Organization; Teaching/Communication/Extension/Profession; Q10. |
| Ano: 2008 |
URL: http://purl.umn.edu/53630 |
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| Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.. |
| From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/35485 |
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| Registros recuperados: 26 | |
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