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Consumer Willingness to Pay for Fair Trade Coffee: A Chinese Case Study AgEcon
Yang, Shang-Ho; Hu, Wuyang; Mupandawana, Malvern; Liu, Yun.
Coffee consumption in China has seen a significant rise in recent years. This study seeks to explore the determinants of coffee consumption in China with a specific focus on fair trade coffee. In a survey of 564 respondents in Wuhan City, consumers’ willingness to pay (WTP)for fair trade labeled coffee was measured. This study uses an interval regression to investigate individual demographic and consumption characteristic impacts on WTP. Results show that on average, consumers were willing to pay 22% more for a medium cup of fair trade coffee compared with traditional coffee. In addition, other variables that indicated a higher WTP included female consumers, consumers who made their own coffee, and consumers who planned to consume more coffee in the...
Tipo: Article Palavras-chave: China; Fair trade coffee; Interval regression; Willingness to pay; Food Consumption/Nutrition/Food Safety; International Relations/Trade; D12; Q13.
Ano: 2012 URL: http://purl.umn.edu/120449
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Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market AgEcon
Yang, Shang-Ho; Guan, Huanda; Hu, Wuyang; Liu, Yun.
Poster Presentation
Tipo: Presentation Palavras-chave: Product information; Willingness-to-pay; Fair trade coffee; Chinese market; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; D12; Q13.
Ano: 2012 URL: http://purl.umn.edu/124360
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Using a Modified Payment Card Survey on Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Would the Starting Point Matter AgEcon
Yang, Shang-Ho; Hu, Wuyang.
Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute “fair trade”. A modified payment card approach was adopted as the consumer willingness to pay elicitation method. Survey results of 564 consumers from the city of Wuhan, China suggest a positive attitude toward coffee as an alternative drink and a willingness to pay a premium for “fair trade” coffee. This study also explores and describes the potential impact of starting point bias, which has been relatively well documented in the dichotomous choice literature but has...
Tipo: Conference Paper or Presentation Palavras-chave: Coffee; Fair trade; Payment card; Starting point bias; Willingness to pay; Agribusiness; Consumer/Household Economics; Food Security and Poverty; International Development; Marketing; Research Methods/ Statistical Methods; D12; Q13.
Ano: 2011 URL: http://purl.umn.edu/103720
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The Impact of Foot-and-Mouth Disease Vaccination Policy in Importing Countries on U.S. Swine Meat Exports AgEcon
Yang, Shang-Ho; Saghaian, Sayed H.; Reed, Michael R..
Our previous research found that FMD Outbreaks in foreign countries have a significant positive influence on U.S. swine meat exports. However, not all of these FMD-affected countries adopted the same treatment policy to ease domestic FMD issues. This study proposes a gravity model with fixed-effect regressions to analyze the effects of FMD in countries that import U.S. swine meat. Annual trade data for seventeen countries are used in this study. This study confirms that different policies change the results from FMD. FMD-affected countries which adopted a vaccination policy have negative impacts on U.S. swine meat exports, and the estimated results did confirm that these seven countries are still very important swine meat markets for the U.S.
Tipo: Conference Paper or Presentation Palavras-chave: International trade; Foot-and-Mouth Disease; Vaccination policy; Livestock; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; International Development; International Relations/Trade; Marketing; Risk and Uncertainty.
Ano: 2010 URL: http://purl.umn.edu/56369
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International Pork Trade and Foot-and-Mouth Disease AgEcon
Yang, Shang-Ho; Reed, Michael R.; Saghaian, Sayed H..
International pork trade has not only been influenced by trade agreements but also altered by consumer perceptions on disease-infected animals. This study uses a gravity model with fixed-effects to investigate how pork trade is affected by foot-and-mouth disease among 186 countries. Results confirm that pork export falls when an exporting country develops FMD. Exporters with a vaccination policy have larger negative impacts than those with a slaughter policy. Further, pork importers that develop FMD and institute a slaughter policy will import more pork, but importers with a vaccination policy import the same level of pork. In order to retain a position as a top pork exporter, a slaughter policy is often a better choice than a vaccination policy.
Tipo: Presentation Palavras-chave: Foot-and-mouth disease; Pork exports; Regional trade agreement; Gravity model; Zero-valued trade.; Food Consumption/Nutrition/Food Safety; International Relations/Trade; Research Methods/ Statistical Methods; C52; Q17; Q18.
Ano: 2012 URL: http://purl.umn.edu/124356
Registros recuperados: 5
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