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| Registros recuperados: 22 | |
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| Alfnes, Frode; Yue, Chengyan; Jensen, Helen H.. |
| Hypothetical bias is a persistent problem in stated preference studies. We propose and test a method for reducing hypothetical bias based on the cognitive dissonance literature in social psychology. A central element of this literature is that people prefer not to take inconsistent stands and will change their attitudes and behavior to make them consistent. We find that participants in a stated preference willingness-to-pay study, when told that a nonhypothetical study of similar goods would follow, state significantly lower willingness to pay than participants not so informed. In other words, participants adjust their stated willingness to pay to avoid cognitive dissonance from taking inconsistent stands on their willingness to pay for the good being... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Apples; Cognitive consistency; Hypothetical bias; Instrument calibration; Willingness to pay. |
| Ano: 2009 |
URL: http://purl.umn.edu/47737 |
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| Yue, Chengyan; Grebitus, Carola; Bruhn, Maike; Jensen, Helen H.. |
| In producing potatoes the treatment for disease and pests could be more difficult and costly for organic producers than for conventional. Hence, consumers’ attitudes and willingness to pay for organic potatoes need to be considered in a grower’s choice of production technologies. A bivariate probit model and cluster analysis were applied to survey data to evaluate factors that influenced Germany consumers’ consumption patterns for conventional and organic potatoes. The results show that consumers associate organic potatoes with healthy ingredients, trustable origin and food safety. But a lack of varieties and inferior appearance of organic potatoes limit consumer interest in the organic products. With regard to socio-demographics, consumers with higher... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Organic; Potatoes; Consumption patterns; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/43948 |
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| Yue, Chengyan; Marette, Stephan; Beghin, John C.. |
| In the context of the wine industry, we investigate producers' choice between geographic indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort is selected, a producer will prefer to rely on brand advertising for promoting its products and set up its own reputation. Despite the sharing of the promotion cost, a geographic indication does not sufficiently reward the effort for improving quality. Finally, the selection of both instruments by producers is examined. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/21310 |
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| Yue, Chengyan; Marette, Stephan; Beghin, John C.. |
| In the context of the wine industry, we investigate producers' choice between geographical indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort level is selected, a producer will prefer to rely on brand advertising for promoting its products and setting up its own reputation. Despite allowing the cost of promotion to be shared, a geographical indication does not sufficiently reward the effort to improve quality. Finally, the selection of both instruments by producers is examined. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Brand advertising; Effort; Geographical indication; GI; Quality; Wine; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/18608 |
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| Yue, Chengyan; Alfnes, Frode; Jensen, Helen H.. |
| Organic producers have limited methods of avoiding plant diseases that result in cosmetic damage to produce. Therefore, the appearance of organic produce is often less than perfect. We use an experimental auction to investigate how cosmetic damage affects consumers' willingness to pay for organic apples. We find that 75% of the participants are willing to pay more for organic than for conventional apples given identical appearance. However, at the first sight of any imperfection in the appearance of the organic apples, this segment is significantly reduced. Furthermore, we find that there is a significant effect of interaction between cosmetic damage and product methods. Even though most consumers say they buy organic products to avoid pesticides, we find... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Appearance; Apples; Experimental auctions; Organic; Willingness to pay; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/18349 |
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| Registros recuperados: 22 | |
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