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| Vairo, Dr Daniela; Zanoli, Prof Raffaele. |
| Since 2001, the EU Commission has followed principles of good governance (EC, 2001). One of the five principles of good governance is participation in the formulation of policies and their implementation. The aim of this paper is to provide a first evaluation of the EU Organic Action Plan (OAP) and the Organic action plan evaluation toolbox (ORGAPET) combining the knowledge of researchers from different countries (AND, CH, CZ, DE, DK, IT, NL, SI, UK) with external expertise (Advisory Committee, EU Commission). |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Policy environments and social economy. |
| Ano: 2008 |
URL: http://orgprints.org/12591/1/Vairo_12591_ed.doc |
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| Midmore, Prof Peter; Ayres, Ms Natasha; Lund, Mr Thomas Bøker; Naspetti, Dr Simona; Zanoli, Prof Raffaele; O'Doherty Jensen, Dr Katerine. |
| Consumer narratives drawing on life history, events and influences are used to explain evolving consumer behaviour with regard to purchasing and consumption of organic products. Triangulated qualitative interviews, involving 54 principal participants in major and average sized cities in Denmark, the UK and Italy form the empirical basis of the study, combined with shopping trip observation and supplementary interviews. The research uses Gardner’s (2004) concept of ‘change of mind’ as a starting point for analysis. While cultural and geographical contexts vary across countries, a key finding is that consumer behaviour co-evolves with market development. The study concludes that potential future marketing strategies must distinguish carefully between... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2008 |
URL: http://orgprints.org/12574/1/Midmore_12574_ed.doc |
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| Zanoli, Prof Raffaele; Naspetti, Dr. Simona. |
| The paper presents partial results from an Italian study on consumer perception and knowledge of organic food and related behaviour. The means-end chain model was used to link attributes of products to the needs of consumers. In order to provide insights into consumer motivation in purchasing organic products, 60 respondents were interviewed using “hard” laddering approach to the measurement of means-end chains. The results (ladders) of these semi-qualitative interviews are coded, aggregated and presented in a set of hierarchical structured value maps. Consumer cognitive structures at different level of experience are reported and discussed. Even if organic products are perceived as difficult to find and expensive, most of consumers judge them... |
| Tipo: Journal paper |
Palavras-chave: Italy; Food systems; Consumer issues. |
| Ano: 2002 |
URL: http://orgprints.org/2431/1/Zanoli%2DNASPETTI.pdf |
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