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	Provedor de dados 21 (2) Autor Zanoli, Prof. Raffaele (2) Bichler, Ms Barbara (1) Dabbert, Prof. Stephan (1) Gambelli, Dr. Danilo (1) Haering, Dr. Anna (1) Naspetti, Dr. Simona (1) Nicholas, Dr. Phillipa (1) Paladini, Ms Maria Elena (1) Vitulano, Ms Susanna (1) Mais... Palavra-chave Consumer issues (1) Markets and trade (1) Policy environments and social economy (1) Tipo do documento Conference paper, poster, etc. (2) Ano 2006 (2) País Germany (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última The development and the impact of Organic Farming Policy in the European Regions (1998-2003) 21 Bichler, Ms Barbara; Dabbert, Prof. Stephan; Gambelli, Dr. Danilo; Haering, Dr. Anna; Nicholas, Dr. Phillipa; Paladini, Ms Maria Elena; Vitulano, Ms Susanna; Zanoli, Prof. Raffaele. This paper summarises the findings of WP 1.3 and WP 2 of the EU-CEEOFP project. Specifically, it presents the results of the analysis of the development and impact of Organic Farming Policy at the regional level in the EU-15. Tipo: Conference paper, poster, etc. Palavras-chave: Policy environments and social economy. Ano: 2006 URL: http://orgprints.org/7518/2/Bichler_et_al_Odense_06R.pdf The positioning of organic products: which way forward? 21 Zanoli, Prof. Raffaele; Naspetti, Dr. Simona. The current positioning of organic products is based on a segmentation approach that recognises the organic market basically as a (enlarging) niche. Research conducted by the authors through various EU projects shows that the positioning of organic products cannot simply hinge on attributes/characteristics that differentiate organic products from their competitors, nor is a strategy based on benefit segmentation enough. A value/need based positioning of organic food products is proposed, based on a lateral marketing approach. Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade; Consumer issues. Ano: 2006 URL: http://orgprints.org/7629/1/ZAnoli%2DNaspetti_Odense_06.pdf Registros recuperados: 2 Primeira ... 1 ... Última

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