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| Zenner, S.; Foster, C.; Padel, S.; Wirthgen, B.. |
| Conclusions: This paper provides a comparative analysis of the impacts of the marketing instruments: The price-level can be identified as an important factor for further development. To promote sustained consumer demand, the premium price-level should be closer to the conventional price, although consumers are willing to pay some premium. Organic produce is associated with healthy food, which may appeal to consumers interested in healthy nutrition. Nevertheless, producers, processors and retailers of organic food should bear in mind general trends in food consumption and create organic food with lifestyle-oriented design. In future, supermarkets will become the main retail outlets for organic produce. In order to compete with larger, mainstream... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2000 |
URL: http://orgprints.org/927/1/zenner%2D2000%2Dimpacts%2Dof%2Dmarketing%2Dinstruments.PDF |
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