|
|
|
|
|
| Zhou, Guzhen; Tran Cong, Chinh; Poerwanto, Devie A.; Goodman, Lucas A.; Pelton, Marie E.; Vollaro, Michele; Childress, Ronald; Kaninda Tshikala, Sam; He, Xiao; Zheng, Zijuan; Maynard, Leigh J.. |
| A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a land-grant university where the Company’s products were introduced. Brand awareness grew but remained low during the study period. Average WTP estimates for the Company’s most popular product approximated the retail price and resembled WTP for a competing brand. Average WTP for the Company’s other products, however, was considerably lower than the retail price. Significant WTP differences existed among some consumer segments. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Willingness-to-Pay; Consumer Segment; University Foodservice; Conjoint analysis; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/61332 |
| |
|
|
| Zhou, Guzhen; Hu, Wuyang; Batte, Marvin T.; Woods, Timothy A.; Ernst, Stanley C.. |
| Locavorism and the Local Food Movement have captured attention of consumers, production suppliers and academic researchers. Local food advocates emphasize the benefits of locally grown food from fresher to better tastes and to more energy efficient due to shorter transportation distance. However, limited studies have been done about household grocery purchase allocations in the awakening of local food, especially for individuals who stick with the “locavore” principle. Through a recent survey conducted in Ohio, this study found that mainstream food suppliers (national grocery chains or retailers) still claim most market shares, however, locally owned food stores and farmers’ markets are gaining popularity. The study also found that education attainment... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Local food; Grocery; Seemingly Unrelated Regression; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/103378 |
| |
|
|
|
