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| Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; Adelaja, Adesoji O.; Nitzsche, Peter; VanVranken, Richard. |
| The resurgence of farmers’ markets in New Jersey has been welcomed by farmers, consumers and municipalities alike. This form of direct marketing has the potential to benefit all three sectors simultaneously. Farmers’ markets allow growers to capture a greater share of the consumer’s food expenditure thus increasing their profitability. Similarly, consumers’ need for fresh, high quality commodities as well as for farm-based recreational experiences are met. Also, drawing customers to downtown areas can contribute to the revitalization of these areas by boosting the business of local retailers. However, despite their rapid spread throughout the state, no study has been conducted on the efficiency of the farmers’ markets in terms of management and... |
| Tipo: Report |
Palavras-chave: Agribusiness; Industrial Organization; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36723 |
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| Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; Adelaja, Adesoji O.; Nitzsche, Peter; VanVranken, Richard. |
| This study provides an overview of attitudes, preferences and characteristics of consumers who shop at farmers’ markets. Besides demographics, the characteristics examined in this report include consumption trends of fresh fruits and vegetables in terms of quantity and variety, preferences for organic produce, amount spent per visit, frequency of visits, number of farmers’ markets patronized, retail outlets visited by consumers during 1996, factors affecting where to purchase produce and consumers intentions to visit farmers’ markets in 1998. In addition, consumers’ expectations of quality, variety and the prices of farmers’ market produce compared to other retail facilities and a rating of farmers’ market characteristics are also presented. The results,... |
| Tipo: Report |
Palavras-chave: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36722 |
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| Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; Adelaja, Adesoji O.; Nitzsche, Peter; VanVranken, Richard. |
| The purpose of this study was to provide an overview of the attributes of producers who participate in farmers’ markets and to examine different aspects of their operations. In addition to demographics, the characteristics explored in this report include farm size, acreage grown, wholesale and retail activities, location, and personnel employed. Data related to business development, ownership status, days of operation, products sold, marketing and organic production was also collected. The results show that the majority of New Jersey growers who retail through farmers’ markets began this type of activity since 1990 and while their businesses were still in a state of growth. However, the average number of acres planted and workers employed characterized... |
| Tipo: Report |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36725 |
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