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Consumer Risk Reactions to Food Product-Harm Crises Over Time: Evidence From Cross-Cultural Field Studies AgEcon
Kalogeras, Nikos; Pennings, Joost M.E.; van Ittersum, Koert.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Risk and Uncertainty.
Ano: 2011 URL: http://purl.umn.edu/103769
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UNDERSTANDING AND MANAGING CONSUMER RISK BEHAVIOR AgEcon
Pennings, Joost M.E.; van Ittersum, Koert.
We present a conceptual framework for policy makers to analyze consumer behavior in times of crisis. The framework provides policy makers and the agricultural industry with a tool to structure the discussion on how to communicate crises to consumers and serves as a basis for concrete marketing policy. The merits of this conceptualization are illustrated in a field study that examines the reactions of German, Dutch, and American consumers to the BSE (Mad Cow Disease) crisis.
Tipo: Conference Paper or Presentation Palavras-chave: Risk and Uncertainty.
Ano: 2004 URL: http://purl.umn.edu/20163
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Consumer Food Safety Risk Attitudes and Perceptions Over Time: The Case of BSE Crisis AgEcon
Kalogeras, Nikos; Pennings, Joost M.E.; van Ittersum, Koert.
Recent research has shown that by decoupling the risk response behaviour of consumers into the separate components of risk perception and risk attitude, a more robust conceptualization and prediction of consumers’ reactions to food safety issues is possible. Furthermore, it has been argued that the influence of risk attitudes and risk perceptions on consumer risk behaviour for contaminated food products can be used to formulate effective agricultural policies and strategies in case of a food crisis. The question arises whether or not the influence and magnitude of these risk variables changes over time and, hence, whether policies and strategies must be adapted. The BSE (mad cow disease) crises in the USA, Germany and The Netherlands in 2001 and 2004...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer risk behaviour; Food safety; Risk attitude; Risk perception; Time; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44156
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