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| van Voorthuizen, Hilde; Cho, Sung-Yeol; Schotzko, R. Thomas; Mittelhammer, Ronald C.. |
| Increasing volumes of apple juice concentrate imports from China into the U.S. began in the mid 90s as a result of low Chinese prices. In 1999, the U.S. Apple Association launched a complaint with the US International Trade Commission (USITC) regarding the Chinese price strategy. During the course of investigation, the U.S. Apple Association requested that the Department of Agricultural Economics at Washington State University analyze the impact on the total value of juice apples utilized in Washington during the span of the USITC investigation. To determine the magnitude of the effect of the USITC investigation, not only on finished apple juice prices but also on the Washington raw product price, an inverse demand for finished product and an input... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; International Relations/Trade. |
| Ano: 2001 |
URL: http://purl.umn.edu/26519 |
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| van Voorthuizen, Hilde; Schotzko, R. Thomas; Mittelhammer, Ronald C.. |
| This paper develops a monthly domestic demand and supply equilibrium model for Washington apples that can be used to assess the effectiveness of price and non-price promotional activities. The econometric methodology employed takes into account market differences across the U.S. and is based on data pertaining to individual retail stores located throughout the U.S. The period of analysis is from September 1990 through August 2000 on a regional basis. A unique feature of the model is its explicit allowance for multiplier effects to exist between the level of print media (newspaper ad and flyers) expenditures provided by the Washington State Apple Commission (WAC) in support of apple demand and supplementary funds provided by retailers in support of apple... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Price and non price promotion; Trade and non trade activities; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/19637 |
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| van Voorthuizen, Hilde; Schotzko, R. Thomas; Mittelhammer, Ronald C.. |
| This paper reports the results of a case study analyzing the impacts of promotion and advertising conducted by the Washington Apple Commission (WAC) using both single- and multi-equation systems. The analyses are compared in terms of the comparability and coherency of results and in terms of the types of information that can be generated by the multi-equation model but not by the single-equation model. Due to the availability of detailed data from the WAC, the multi-equation system incorporates measures of actual lines of print media within an explicit model of print media as well as a measure of the multiplier effect associated with WAC promotion expenditures relative to the overall (retail-matched) level of print media. This information cannot be... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/27943 |
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| van Voorthuizen, Hilde; O'Rourke, A. Desmond. |
| A nationwide survey of exporters of high-value products was conducted in the summer of 1998. The purpose of the survey was to ascertain the extent of activity by U.S. exporters in offshore markets and to identify which firms were most likely to benefit from targeted government assistance programs to firms with different levels of export intensity. Government and private agencies can use this information to plan and monitor government export assistance on a more targeted basis to advance the national goal of expanding value-added agricultural exports. Results revealed that the majority of the firms had export intensities (percent of total sales derived from exports) below 40 percent with respect to their total sales. Firms that were more likely to have... |
| Tipo: Journal Article |
Palavras-chave: International Relations/Trade. |
| Ano: 2000 |
URL: http://purl.umn.edu/27430 |
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