Sabiia Seb
PortuguêsEspañolEnglish
Embrapa
        Busca avançada

Botão Atualizar


Botão Atualizar

Ordenar por: 

RelevânciaAutorTítuloAno

Imprime registros no formato resumido
Registros recuperados: 3
Primeira ... 1 ... Última
Imagem não selecionada

Imprime registro no formato completo
Estructura de preferencias de los consumidores de vino y actitudes hacia los vinos con Denominacion de Origen. El caso de Castilla-La Mancha AgEcon
Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica.
El trabajo ha cubierto un doble objetivo, por un lado se ha determinado la importancia relativa de los atributos del vino que influyen en la conformación de las preferencias de los consumidores de Castilla-La Mancha, y por otro se ha analizado la actitud de los consumidores hacia los vinos con certificación de Denominación de Origen (D.O.) más importantes de Castilla-La Mancha (D.O. La Mancha y D.O. Valdepeñas), con respecto al más conocido en el ámbito nacional (D.O. Rioja). Como resultado del primer objetivo, los atributos más relevantes son el precio, el color (tinto, blanco), la certificación y el origen, por este orden, y del segundo objetivo, se obtiene que la D.O. La Mancha y la D.O. Valdepeñas son percibidas como de vinos más baratos, de consumo...
Tipo: Journal Article Palavras-chave: Designation of origin; Consumer behaviour; Conjoint Analysis; Simulation; Positioning brands; Consumer/Household Economics; M31; Q13.
Ano: 2005 URL: http://purl.umn.edu/28772
Imagem não selecionada

Imprime registro no formato completo
DETERMINATION OF THE SURCHARGE THAT CONSUMERS ARE WILLING TO PAY FOR AN ORGANIC CHEESE IN SPAIN AgEcon
Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica; Olivasq, R..
Consumer requirements for preferably new, quality products with health guarantees are causing competitive adaptation by agro-food businesses. In this sense, cheese-producing enterprises are immersed in restructuring to adapt to the new scene. To assure the greatest possible success in this process it is advisable to determine what the preferences of cheese consumers are. In searching for the answer to this question, 420 surveys were made on regular food shoppers for at-home consumption in the metropolitan area of Madrid (Spain). Treatment of this data consisted in using the Conjoint Analysis technique and maximum willingness to pay. Results show that the main differentiating element for cheese is origin and the maximum willing to pay for an organic cheese...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behaviour; Organic; Food Marketing; Demand and Price Analysis.
Ano: 2008 URL: http://purl.umn.edu/44327
Imagem não selecionada

Imprime registro no formato completo
The Wine Attributes with the Greatest Influence in the Process of Consumer Choice in Spain AgEcon
Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica.
The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business competitiveness. The increase in competitiveness of quality Spanish wine depends on producing enterprises’ knowledge of wine consumer preferences so they can offer consumers what they demand. In order to respond to this matter and better adapt supply, 421 wine consumers were surveyed using the Best-Worst Scaling methodology. Various segmentations were also made by consumer income and age groups. The results indicate that the two main attributes which condition consumers...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behaviour; Wine attributes; Food Marketing; Consumer/Household Economics.
Ano: 2011 URL: http://purl.umn.edu/114250
Registros recuperados: 3
Primeira ... 1 ... Última
 

Empresa Brasileira de Pesquisa Agropecuária - Embrapa
Todos os direitos reservados, conforme Lei n° 9.610
Política de Privacidade
Área restrita

Embrapa
Parque Estação Biológica - PqEB s/n°
Brasília, DF - Brasil - CEP 70770-901
Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco

Valid HTML 4.01 Transitional