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| Registros recuperados: 33 | |
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| Goodwin, Harold L., Jr.; Holcomb, Rodney B.; Rister, M. Edward. |
| Product placement survey data for 192 Asian-American households in Houston were used to analyze the value of rice quality attributes via the Consumer Goods Characteristics model (CGCM). Five rice varieties were used for this study: domestic Lemont, Jasmine 85, Toro II, and two different Thai import varieties. For each variety, marginal implicit prices were calculated at the means for seven characteristics: color, texture, aroma, stickiness, flavor, aftertaste, and moisture. |
| Tipo: Journal Article |
Palavras-chave: Asian Americans; Marginal implicit prices; Quality characteristics; Consumer Goods Characteristics Model; Demand and Price Analysis. |
| Ano: 1996 |
URL: http://purl.umn.edu/15111 |
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| Gallardo, Rosa Karina; Holcomb, Rodney B.. |
| The United States wheat sector leadership in world markets is facing serious challenges. Canada, Australia, Argentina, the European Union (EU), and the Former Soviet Union (FSU) are growing contenders for international wheat markets. Wheat buyers´ concerns about quality specifications and its consistency have intensified without precedents in the last years. The study focuses on identifying the attributes that wheat buyers most value at the moment of purchase. The study will be done in two stages. The first stage will focus in estimating preferences from actual wheat transactions from different grain-sheds in the HRW growing area. The second stage will focus on the demand from Latin American millers and will estimate their attribute preference and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: International Relations/Trade. |
| Ano: 2006 |
URL: http://purl.umn.edu/21187 |
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| Kenkel, Philip L.; Holcomb, Rodney B.. |
| This study examines the strategic issues and decisions of Producers Cooperative Oil Mill, a regional oilseed processing cooperative located in Oklahoma City, Oklahoma. The process of strategic planning and strategy implementation in agribusiness has been the topic of numerous research studies and case studies. While cooperative firms have been the subject of case studies focusing on strategic issues, the unique aspects of strategic decisions in a cooperative firm have not been highlighted. The formulation and implementation of strategy in cooperative organizations is impacted by their business structure. This case study provides unique examples of how strategy formulation and implementation is impacted by the unique structure and values of a cooperative... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Cooperative; Strategic planning; Oilseed processing; Agribusiness; Teaching/Communication/Extension/Profession. |
| Ano: 2011 |
URL: http://purl.umn.edu/98813 |
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| Carlberg, Jared G.; Ward, Clement E.; Holcomb, Rodney B.. |
| The goal of this research was to determine success factors for New Generation Cooperatives (NGCs). A self-explicated approach was used to assess the importance of various factors grouped in broad categories using data collected from a mailout survey of NGC managers. Results suggest that factors in the "Planning and Development" and "Financing and Costs" categories are considered to be critically important by NGC managers, though differences in factor rankings exist between managers of enterprises involved in the processing of different commodities. |
| Tipo: Journal Article |
Palavras-chave: New Generation Cooperative; Self-explication; Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/8208 |
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| Tilley, Marcia L.; Tilley, Daniel S.; Yiannaka, Amalia; Holcomb, Rodney B.; Howard, Wayne H.; Weckler, Paul; Cavaletto, Richard; Zohns, Mark; Sitton, Shelly; Blackwell, Cindy; Delahoussaye, Ronald; Jones, David. |
| Innovation is critical to the survival of agricultural businesses in the U.S. yet few universities have classes in their curricula that focus on innovation and innovation management. Innovation includes developing new processes and concepts and taking products based on those ideas to market. By its nature, innovation generally involves technical components, market assessment, business analysis, and implementation strategies that include marketing campaigns to a target market. As a result, if innovation is going to be experientially taught to students, the class will likely need to include concepts from multiple disciplines. The objectives of this paper are to present an outline of capstone/senior design classes designed to cause students to learn... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2008 |
URL: http://purl.umn.edu/6153 |
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| Tembo, Gelson; Holcomb, Rodney B.; Kenkel, Philip L.; Tilley, Daniel S.. |
| As in most predominantly agricultural states, agricultural producers in Oklahoma have expressed an interest in value-added processing opportunities. While Oklahoma produces mostly hard red winter wheat, most Oklahoma bakers require predominantly soft wheat flour for their products, almost all of which is purchased from out-of-state suppliers. An economic engineering-based, mixed-integer programming model was used to determine the optimal number, size, and location of additional flour mills in Oklahoma to capture this excess flour demand. The results suggest that additional mills are potentially justified and that the potential for additional milling will increase if Oklahoma soft wheat production increases. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1999 |
URL: http://purl.umn.edu/27217 |
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| Registros recuperados: 33 | |
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